Press Releases

June 01, 2016

Canadian Club® Honors 150 Years Of Tradition With U.S. Launch Of 100% Rye Whisky

With a Heritage Like No Other Whisky, Canadian Club 100% Rye Whisky Offers Fans a Taste of Something Different

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May 18, 2016

Booker Noe’s Legacy Honored With Two Unprecedented Limited Edition Releases

In time for Father’s Day, Booker’s® Rye Whiskey and Knob Creek® 2001 Limited Edition Bourbon Celebrate Legendary Master Distiller’s Spirit of Innovation and Experimentation

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May 16, 2016

Beam Suntory Pushes The Boundaries Of Japanese Whisky With The Chita Exclusive To Travel Retail

Available for the first time outside of Japan in Asia Pacific and European Travel Retail, as well as in limited quantities in Americas Travel Retail

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May 10, 2016

Laphroaig® Lore™, Laphroaig’s Richest Single Malt Expression To-Date, Arrives Stateside

World’s #1 Islay Single Malt Scotch Whisky Introduces New, Permanent Expression

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May 02, 2016

14 Million Barrels and Counting: Jim Beam Makes History with Milestone Fill

World’s No. 1 Bourbon Achieves Industry First as Demand Continues to Soar

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April 25, 2016

Maker’s Mark® Introduces American Pharoah Commemorative Bottle

The limited-edition Maker’s Mark American Pharoah bottle will be available at select locations nationwide beginning on May 1st, 2016

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February 29, 2016

Jim Beam announces first-ever global packaging redesign

The Jim Beam portfolio will have a unified, premium look in more than 100 markets around the world

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February 22, 2016

Discover the Authentic Spirit of St. Croix With Cruzan® Rum

“A Diamond in the Rum™” Campaign Showcases Cruzan’s Award-Winning Quality and Craftsmanship

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January 27, 2016

The House of Suntory Whisky Proudly Introduces Suntory Whisky Yamazaki® Sherry Cask 2016 Edition™

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January 20, 2016

EFFEN® Vodka Launches Limited Edition Football Bottle

Custom Bottle Design with Textured Football Sleeve Celebrates EFFEN’s Partnership with Rapper and Entrepreneur 50 Cent

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