Press Releases

March 21, 2011

EFFEN® VODKA UNVEILS TRACY REESE DESIGNED INSTALLATION TO LAUNCH DIFFA’S DINING BY DESIGN TOUR

Top American Designer Tracy Reese lends her design aesthetic and talent to the EFFEN® Vodka brand.

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March 17, 2011

Sydney and Melbourne Leave Their Mark on Maker’s

The premium handmade bourbon whisky brand, Maker’s Mark, has launched its largest ever duty-free execution in Australia.

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March 08, 2011

BEAM GLOBAL SPIRITS & WINE AND GLAZER'S ANNOUNCE STATEWIDE LOW PROOF PARTNERSHIP IN OHIO

Effective March 14, throughout Ohio, Glazer’s will distribute Beam Global’s portfolio of low-proof spirits, including DeKuyper® Low Proof, Kamchatka® Low Proof, Canadian Club® Low proof, Cruzan® Rum flavors, Jim Beam® ready-to-drink (RTD) and Sauza® RTD Margaritas.

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February 24, 2011

EFFEN® VODKA FRESHENS UP YOUR COCKTAILS WITH THE INTRODUCTION OF EFFEN® CUCUMBER VODKA

Tapping into the cucumber cocktail trend, EFFEN® Vodka is launching its newest flavor option, EFFEN® Cucumber Vodka. Inspired by the essence of freshly harvested vine ripened cucumbers, this new vodka further embodies EFFEN’s smooth, clean, crisp taste that vodka lovers have come to expect from the brand.

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February 16, 2011

Knob Creek® Introduces Its First-Ever Single Barrel Bourbon

Nearly two decades after Booker Noe, grandson of Jim Beam and sixth-generation distiller, first introduced Knob Creek®, the distillery unveils its first-ever single barrel bourbon, Knob Creek® Single Barrel Reserve.

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October 13, 2010

CANADIAN CLUB® WHISKY ANNOUNCES EIGHT FINALISTS FOR HISTORIC TREASURE HUNT

Finalists from United States and Canada will compete to find the missing case of whisky and one will have the chance to win $100,000.

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May 19, 2010

JIM BEAM® BOURBON AND ESPN BRING THE NEXT ROUND TO SPORTS FANS AND BOURBON FANS ALIKE

Jim Beam® Bourbon And ESPN Bring The Next Round To Sports Fans And Bourbon Fans Alike. #1 Bourbon Maker and the Worldwide Leader in Sports Launch First-of-its-Kind Web Series.

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