Press Releases

September 07, 2011

SETTING THE RECORD STRAIGHT ON SKINNYGIRL MARGARITA: JOINT STATEMENT OF BETHENNY FRANKEL AND BEAM GLOBAL SPIRITS & WINE

Skinnygirl Margarita meets the highest quality standards. As Bethenny says, “I wouldn’t sell anything that I don’t drink myself.”

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September 02, 2011

Canadian Club and Adidas Go into the Wild

Canadian Club, Australia’s fastest growing alcohol trademark, recently supported the launch of adidas’s outdoor collaboration range with boot company RANSOM.

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August 14, 2011

Jim Beam challenges travellers’ taste buds at Madrid airport

Maxxium Travel Retail, together with brand owner Beam Global Spirits & Wine, is embarking on marketing activations in all leading European airports, including a month-long initiative at Madrid-Barajas airport, to raise the profile of the world’s number one bourbon, Jim Beam and its portfolio of brands.

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June 22, 2011

RARE AND AFFORDABLE ALBERTA PREMIUM 30 YEAR OLD LIMITED EDITION® WHISKY TO BE RELEASED THIS JUNE

Starting this June, in time for Father’s Day, Canadian whisky lovers in Alberta, British Columbia, Ontario, Manitoba and Saskatchewan are in for a rare and special treat.

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June 22, 2011

ARTIST COLLECTIVE FOSTERS COMMUNITY, ACCESS TO SPACE AND EXPOSURE FOR BRIGHT TALENT

The Courvoisier Collective aims to integrate the local art community by bringing it back to the streets.

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June 13, 2011

PUCKER™ FLAVORED VODKA PARTNERS WITH PATTI STANGER TO PLAY MATCHMAKER

Pucker™ Vodka’s Break Up and Match Up program pairs fruity summer cocktails with the playful, intense personalities of flavored-vodka fans.

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June 13, 2011

WILLEM DAFOE’S “BOLD” JIM BEAM TV COMMERCIAL GARNERS TOP INDUSTRY AWARDS

Winning TV Spot Builds on 2011 “Bold Choice” Campaign from the World’s #1 Bourbon.

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June 07, 2011

HORNITOS™ PREMIUM TEQUILA NAMES JON SANDLER AND THE FANCY BAND WINNERS OF FIRST EVER NATIONAL ‘MARIACHI MASH UP’ COMPETITION

Well-Known Brooklyn Band to Receive “Back Beat” Exposure in Billboard Magazine plus $10,000 for Mariachi-Style Cover of “Young Folks” by Peter Bjorn and John.

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June 01, 2011

Courvoisier® launches first of its kind cognac innovation: Courvoisier Rosé

A smooth blend of Courvoisier cognac and premium French red wine grapes, Courvoisier Rosé is a light and refreshing cognac drink, crafted to be the perfect beverage for any occasion. Whether a night out on the town or dinner with a significant other, Courvoisier Rosé invites consumers to satisfy their curiosity with this flavorful and refreshing spirit.

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June 01, 2011

SOURZ EXPANDS RANGE WITH EXCITING NEW ADDITION

New Sourz Raspberry signifies ongoing commitment to brand development.

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