Press Releases

August 08, 2017

Jim Beam Unveils New Jim Beam® Vanilla, Continuing A 222-Year Tradition of Exploration

Jim Beam® Vanilla is a vanilla liqueur with Kentucky straight bourbon whiskey that offers a balance you can taste and pairs perfectly with cola

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July 31, 2017

Beam Suntory launches Roku Japanese gin in select European and Asian markets

Meaning ‘six’ in Japanese, Roku incorporates six traditional Japanese botanicals which are infused, distilled and blended by the Japanese artisans of Suntory Spirits in Osaka, Japan.

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July 21, 2017

Auchentoshan® Single Malt Scotch Whisky Unveils The Bartender’s Malt

Limited-edition Offering Shakes Up Tradition with Auchentoshan’s First Whisky Made by Bartenders, for Bartenders

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June 29, 2017

Black Bowmore® 1964 – The Last Cask To Be Rediscovered – Arrives To The U.S.

Introducing the Second Edition in the Bowmore® 50 Year Old VAULT LEGENDS Collection 

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June 29, 2017

Maker's Mark® Unveils Exclusive Art Exhibition By Celebrated Artist Dale Chihuly

Hosted at the Historic Maker’s Mark® Distillery, the Artist Uses the Landmark Campus as a Backdrop for His Iconic Glass Sculptures

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June 27, 2017

Introducing a Single Grain Made by a Proud Many: Kilbeggan® Single Grain Irish Whiskey

Inspired by the resilient townspeople of its namesake, Kilbeggan Distilling Company honors both tradition and innovation with its newest expression

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June 21, 2017

A$AP Rocky Honors His Code with Ambition, Growth and Cognac

Born on the streets of Paris, Courvoisier® lives by a code—one of dedication, vision and respect for tradition, cultivated over 200 years of history as France’s premium producer of Cognac.

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June 15, 2017

Knob Creek® Bourbon Celebrates 25 Years With Limited Edition Anniversary Release

Cask Strength, Unfilteredand Single Barrel, Knob Creek® 25 Anniversary Bourbon Offers the Truest Expression of Knob Creek’s Iconic Full Flavor

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April 17, 2017

Jim Beam and Mila Kunis Kick Off Historic Chicago Cubs Partnership with Limited Edition Jim Beam® "Game 7 Batch"

Kunis Surprises Fans with Exclusive Preview of Commemorative Jim Beam® "Game 7 Batch" at Bars Across Wrigleyville

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December 05, 2016

EFFEN® Vodka and Uber partner up for "Land, Sea & Air" campaign during Miami Art Week

Uber aims to elevate rider experiences at Miami Art Week with exclusive activations, including first-ever UberSEAPLANE, presented by EFFEN® Vodka.

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