Press Releases

April 19, 2013

Skinnygirl® Cocktails Introduces the “New Girls” at Launch Party with the Help of Bethenny and Celeb “Bartender” Friends

Low-Cal Cocktail Line’s Newest Products – Skinnygirl® Mojito, Skinnygirl® Sweet ‘n Tart Grapefruit Margarita, Skinnygirl™ White Cherry Vodka and Skinnygirl™ Moscato – Make Their Official Debut with Celeb “Bartender” Tips Benefitting Dress for Success

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April 15, 2013

Sauza® Tequila Rescues Women With Its New “Make It” Campaign

One of the Most Watched Viral Video Campaigns of 2012* Is Back for a Second Year with a New Twist

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April 11, 2013

Cruzan® Rum Launches Two New Tropical Flavors

Pioneers of the Flavored Rum Category Introduce Cruzan® Key Lime Rum and Cruzan® Passion Fruit Rum Just In Time For Spring

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April 10, 2013

Sauza® Tequila Revolutionizes The Margarita With The Introduction Of Sauza® Sparkling Margarita

Three refreshing flavor combinations offer a unique tasting experience.

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April 04, 2013

2 Gingers® Whiskey Launches in Chicago

Fast-Growing Irish Whiskey Now Available for the First Time in the Windy City

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April 04, 2013

Jim Beam Releases Limited-Edition “Distiller’s Masterpiece” Bourbon Just in Time for the Races

Celebrating Kentucky’s Horseracing Season, Beam’s Most Exclusive Liquid is Available for $199.99 in Limited Quantities Only at the Jim Beam American Stillhouse in Kentucky

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April 03, 2013

Pinnacle® Vodka Introduces Rainbow Sherbet

The Premium Vodka Continues to Drive Innovation with the Launch of Newest Flavor

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April 02, 2013

Courvoisier® Introduces Courvoisiology™

New Program to Highlight the Unexpected Side of Cognac via Experiential Events

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March 27, 2013

Pucker® Vodka Unveils a New Audacious Flavor to the Vodka Market with the Introduction of Watermelon Wow

The Premium Vodka Line Grows its Portfolio With the Addition of Latest Flavor Expression

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March 26, 2013

Hornitos® Breaks New Ground with the Launch of “Lime Shot”

The Premium Tequila Revolutionizes the Shot Experience

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