Press Releases

January 29, 2014

Jim Beam® Partners with Mila Kunis for its First-Ever Global Marketing Campaign, Make History™

World’s #1 bourbon kicks off its 2014 “Make History™” TV ads with long-term brand partnership

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January 09, 2014

Sauza® Tequila And Justin Timberlake Join Forces To Shake Up The Super-Premium Tequila Category With Sauza® 901®

Beam Partners with the Ultimate Innovative Artist on an Inspired Spirit

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November 21, 2013

Pinnacle® Vodka And Cinnabon® Join Forces To Develop An Industry-First Vodka Innovation

Pinnacle® Cinnabon® Vodka rolls into market with the indulgent flavor of Cinnabon® Cinnamon Rolls

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November 07, 2013

Kilbeggan Distillery to Undergo Additional Renovations to Further Enhance its Heritage Centre

256 year old distillery will re-open to the public in December

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November 05, 2013

Maxxium UK reveals Here’s to Now campaign creative

Maxxium UK unveils creative for Courvoisier’s new Here’s to Now campaign, which encourages consumers to live spontaneously while enjoying UK’s number one cognac. 

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October 17, 2013

Jim Beam Taps Into New Flavor With Jim Beam® Maple

Following the Release of Jim Beam® Honey, the World’s #1 Bourbon’s Rich New Flavor Expression Arrives Just in Time for the Holidays 

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October 08, 2013

Jim Beam® Expands Trail-Blazing Flavor-Infused Bourbon Line With Red Stag By Jim Beam® Hardcore Cider

Whether Tailgating, Halloween Partying or Sipping Indoors, Red Stag by Jim Beam® Hardcore Cider Offers a New Flavor for Fall Cocktails

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October 07, 2013

Laphroaig® Announces The Seasonal Return Of Triple Wood

World’s #1 Islay Single Malt Scotch Whisky Brings Back Popular Expression for 2013 Fall Season

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October 03, 2013

Beam Heats Up the Cordials Category with the Launch of Ice Surge™

Revolutionary Product Adds a Cool Twist to the Shot Experience 

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October 02, 2013

Booker's® Bourbon Introduces Its First Roundtable Batch of 2013

Small-Batch Bourbon Releases the First Batch Handpicked by Top Whiskey Experts

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