On Behalf of Skinnygirl Cocktails, Bethenny Frankel Introduces the New Girl: Skinnygirl Sangria

Entrepreneur, TV personality, and New York Times Best Selling Author, Bethenny Frankel began a craze on the first season of The Real Housewives of New York City with her lower-calorie Skinnygirl Margarita. After just 2 years of success and acquiring hundreds of thousands of devoted fans, Bethenny introduces the new girl, Skinnygirl Sangria

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On Behalf of Skinnygirl Cocktails, Bethenny Frankel Introduces the New Girl: Skinnygirl Sangria

(Deerfield, Ill.) -- Entrepreneur, TV personality, and New York Times Best Selling Author, Bethenny Frankel began a craze on the first season of The Real Housewives of New York City with her lower-calorie Skinnygirl Margarita. After just 2 years of success and acquiring hundreds of thousands of devoted fans, Bethenny introduces the new girl, Skinnygirl Sangria.  

“Beam Global Spirits & Wine is excited to introduce fans to the follow up to the acclaimed margarita, Skinnygirl Sangria” says General Manager of the Mixables Category Brand Team at Beam, Pryce Greenow. “The outpouring of enthusiasm for the brand and its next innovations has been remarkable and we’re looking forward to giving fans what they’ve been waiting for.”

Skinnygirl Sangria is lightly sweetened with natural fruit essence and is just over 100 calories per serving. This refreshing cocktail has a smooth and soft finish with minimal bite at the end that will please those new to sangria and sangria enthusiasts. Frankel recommends accessorizing the pre-mixed, ready-to-serve cocktail over ice with a slice of orange or mandarin. Skinnygirl Sangria is made with white grapes, so no cause for concern for light-colored furniture or clothing when serving up a tall glass at house parties or ordering the cocktail out on the town. 

“Following the success of the Skinnygirl Margarita, I asked my fans which cocktail they wanted next and that’s how Skinnygirl Sangria was created,” says Bethenny Frankel, who serves as the committed brand collaborator, innovator and ambassador for Skinnygirl Cocktails. “It’s a smooth, delicious, year-round staple which can be made your own by accessorizing it with fruit.”

Skinnygirl Sangria is available in select retailers for a suggested retail price of $14.99 for a 750 ml. bottle. It will be available nationwide by the end of the summer. For location information, go to www.skinnygirlcocktails.com. Check us out on Twitter @skinnygirlCKTLS and friend us on Facebook: www.facebook.com/SkinnygirlCocktails. 

About Beam 

As one of the world’s leading premium spirits companies, Beam is Crafting the Spirits that Stir the World.  Consumers from all corners of the globe call for the company’s brands, including Jim Beam® Bourbon, Maker's Mark® Bourbon, Sauza® Tequila, Canadian Club® Whisky, Courvoisier® Cognac, Teacher's® Scotch Whisky, Laphroaig® Scotch Whisky, Cruzan® Rum, Hornitos ™ Tequila, Knob Creek® Bourbon, EFFEN® Vodka, Pucker™ Flavored Vodka, Larios® Gin, Whisky DYC®, DeKuyper® Cordials, and Skinnygirl® Cocktails.  The Beam portfolio includes 10 of the world’s top 100 premium spirits brands and some of the industry’s fastest growing innovations.  Beam is focused on delivering superior performance with its unique combination of scale with agility and a strategy of Creating Famous Brands, Building Winning Markets and Fueling Our Growth.  Beam and its 3,200 passionate associates worldwide generated 2010 sales of $2.7 billion on volume of 33 million 9-liter cases.  

Headquartered in Deerfield, Illinois, Beam is traded on the New York Stock Exchange under the ticker symbol BEAM and is included in the S&P 500 Index and the MSCI World Index.  For more information on Beam, its brands, and its commitment to social responsibility, please visit www.beamglobal.com and www.drinksmart.com.

 

About Bethenny Frankel

New York Times Best Selling Author of Naturally Thin, The Skinnygirl Dish and A Place of Yes, Bethenny Frankel, has a knack for making healthy food taste delicious. She was the breakout star from Bravo’s The Real Housewives of New York City, which lead to a spinoff series in 2010, Bethenny Getting Married? Bethenny is currently filming her third season of the spinoff series on Bravo, Bethenny Ever After … She is the creator of Skinnygirl Cocktails, Skinnygirl Shapers and fitness DVDs Body By Bethenny. Bethenny’s renowned Skinnygirl Cocktails recently made news around the world with its sale to Beam Global. She remains the creative force behind the brand.