Low-Cal Cocktail Line’s Newest Products – Skinnygirl® Mojito, Skinnygirl® Sweet ‘n Tart Grapefruit Margarita, Skinnygirl™ White Cherry Vodka and Skinnygirl™ Moscato – Make Their Official Debut with Celeb “Bartender” Tips Benefitting Dress for Success
DEERFIELD, IL – April 19, 2013 – Cheers! The hottest new girls in town made their national debut last night at the Skinnygirl® Cocktails “Meet the New Girls” party in Manhattan. After unveiling Skinnygirl® Mojito, Skinnygirl® Sweet ‘n Tart Grapefruit Margarita, Skinnygirl™ White Cherry Vodka and Skinnygirl™ Moscato to an excited crowd of fans, media and friends, the original Skinnygirl herself, Bethenny Frankel, tended bar along with some special guests: Maksim Chmerkovskiy, Tyson Beckford, JP Rosenbaum, Chris Bukowski and Graham Bunn.
While guests spent the evening in an al fresco setting – hopping from laid-back lawn party, to soiree under the stars while sipping on the new cocktails – Bethenny and her fellow “guest bartenders” poured cocktails throughout the night. All cash tips raised were donated to Dress For Success, helping disadvantaged women on their paths to financial independence.
Skinnygirl® Cocktails, owned by Beam Inc. (NYSE:BEAM), is known for its closetful of low-calorie cocktail options and will now be in the market for a bigger closet! The four new products expanded Skinnygirl® Cocktails’ offerings across each of its categories, including: Ready-to-Serve cocktails, Wine and Vodka. The “Meet the New Girls” event celebrated the arrival of Skinnygirl® Cocktails’ new products and kicked-off the new season of warm weather and outdoor entertaining by bringing the outdoors in for an al fresco tasting experience featuring Skinnygirl® signature cocktails crafted with each of the new products.
“Skinnygirl® Cocktails continues to raise the bar by delivering on-trend cocktail experiences and inspiring our fans to Drink Like a Lady™,” said Megan Frank, Director of Skinnygirl® Cocktails. “Whether you’re entertaining at home or celebrating girls’ night out, you don’t need the extra calories to enjoy delicious cocktails and wines. The Skinnygirl® Cocktails line, now more than ever, offers the perfect variety of options for enjoying all the flavor without all of the guilt.”
The new products from Skinnygirl® Cocktails include something for everyone, and introduce four new products that are sure to wake up taste buds nationwide:
The new products from Skinnygirl® Cocktails are now available nationwide. For more information, check out www.facebook.com/skinnygirlcocktails, @Skinnygirl or www.pinterest.com/skinnygirl/.
ABOUT SKINNYGIRL® COCKTAILS
Skinnygirl Cocktails is the groundbreaking, low-calorie cocktail line that has redefined the way women cocktail. What started with the Skinnygirl® Margarita from the mind of “Bethenny” talk show host, New York Times Bestselling Author, entrepreneur and cocktail “fixologist” Bethenny Frankel has turned into a cocktail phenomenon, offering innovative, low-calorie options for women who want it all. Frankel’s inspired concept did not go unnoticed and in March 2011, the brand was acquired by premium spirits powerhouse Beam Inc. Beam has rapidly developed the brand into one of the fastest growing spirits brands in the market today. Skinnygirl Cocktails is Beam’s largest Rising Star, and it has quickly become a dynamic lifestyle brand. In 2012, Skinnygirl Cocktails comparable net sales increased 19 percent. Skinnygirl Cocktails has created a new set of rules for the spirits industry as it flawlessly offers the options women need, without all the calories they don’t. For more information on the new way to cocktail, please visit www.skinnygirlcocktails.com.
ABOUT BEAM INC.
As one of the world’s leading premium spirits companies, Beam is Crafting the Spirits that Stir the World. Consumers from all corners of the globe call for the company’s brands, including Jim Beam Bourbon, Maker's Mark Bourbon, Sauza Tequila, Pinnacle Vodka, Canadian Club Whisky, Courvoisier Cognac, Teacher's Scotch Whisky, Skinnygirl Cocktails, Cruzan Rum, Hornitos Tequila, Knob Creek Bourbon, Laphroaig Scotch Whisky, Kilbeggan Irish Whiskey, Larios Gin, Whisky DYC and DeKuyper Cordials. Beam is focused on delivering superior performance with its unique combination of scale with agility and a strategy of Creating Famous Brands, Building Winning Markets and Fueling Our Growth. Beam and its 3,400 passionate associates worldwide generated 2012 sales of $2.5 billion (excluding excise taxes), volume of 38 million 9-liter equivalent cases and some of the industry’s fastest growing innovations.
Headquartered in Deerfield, Illinois, Beam is traded on the New York Stock Exchange under the ticker symbol BEAM and is included in the S&P 500 Index and the MSCI World Index. For more information on Beam, its brands, and its commitment to social responsibility, please visit www.beamglobal.com and www.drinksmart.com.