Skinnygirl® Cocktails Celebrates Commitment to a Worthy Cause with Donation on “Bethenny”

Skinnygirl® Cocktails Donates $100,000 to Dress for Success with the Help of Original Skinnygirl Bethenny Frankel 

Skinnygirl® Cocktails Celebrates Commitment to a Worthy Cause with Donation on “Bethenny”

DEERFIELD, IL – September 12, 2013 – Today, Skinnygirl® Cocktails and Bethenny Frankel, the original Skinnygirl, donated $100,000 to Dress for Success during her new daytime talk show “bethenny.”  As a thriving female entrepreneur, Bethenny serves as an inspiration for women and hopes the donation will empower viewers and fans nationwide to support other women. 

“Dress for Success is a charity that’s near and dear to me.  I’m so very thankful for the amazing opportunity to raise awareness for this great cause and encourage women to help one another to achieve financial independence and have a rewarding career,” said Bethenny Frankel.  

Since 2012, Skinnygirl® Cocktails has been a proud supporter of Dress for Success, an international not-for-profit organization that promotes the economic independence of disadvantaged women by providing professional attire, a network of support and the career development tools to help women thrive in work and in life.  Skinnygirl® Cocktails launched their partnership with the organization during last year’s Inspire like a Lady program, making a donation for every inspirational story shared by fans.  Additional support included the Ladies in Red program during the 2013 awards season, in which Skinnygirl® Cocktails gave back in style and made a donation to Dress for Success for every red dress worn on the Oscars red carpet.  Most recently, Skinnygirl® Cocktails supported Dress for Success during “Meet the New Girls,” where Skinnygirl® Cocktails debuted four new products — Skinnygirl® Mojito, Skinnygirl® Sweet ‘n Tart Grapefruit Margarita, Skinnygirl™ White Cherry Vodka and Skinnygirl™ Moscato — with the help of Bethenny and some celebrity friends who tended bar with all tips benefiting Dress for Success.  Additionally, “bethenny” is the exclusive daytime talk show partner for Dress for Success.    

“Skinnygirl® Cocktails is committed to helping women succeed, which is why we chose to make our donation during Bethenny’s new talk show, celebrating the inspiration that Bethenny provides for women everywhere,” said Megan Frank, Director of Skinnygirl® Cocktails.  “We hope that our donation will encourage women to help each other make positive changes in their lives.”       

Skinnygirl® Cocktails offers a full portfolio of low-calorie cocktails and lets women know that they can have it all, including guilt-free, great-tasting cocktails.  And just like Skinnygirl® Cocktails, Dress for Success does it all – the organization addresses every phase of a woman’s career, from being unemployed and searching, to recently employed and adjusting, to gainfully employed and succeeding.    

“Our partnership with Skinnygirl® Cocktails and “bethenny” has helped us reach a broader audience of women and further our message,” said Joi Gordon, CEO of Dress for Success Worldwide.  “Today’s generous donation will help disadvantaged women work toward self-sufficiency and have the opportunity to build thriving careers.”   

ABOUT SKINNYGIRL® COCKTAILS

Skinnygirl® Cocktails is the groundbreaking, low-calorie cocktail line that has redefined the way women cocktail. What started with the Skinnygirl® Margarita from the mind of “bethenny” talk show host, New York Times Bestselling Author, entrepreneur and cocktail “fixologist” Bethenny Frankel has turned into a cocktail phenomenon, offering innovative, low-calorie options for women who want it all. Frankel’s inspired concept did not go unnoticed and in March 2011, the brand was acquired by premium spirits powerhouse Beam Inc. Beam has rapidly developed the brand into one of the fastest growing spirits brands in the market today. Skinnygirl® Cocktails has created a new set of rules for the spirits industry as it flawlessly offers the options women need, without all the calories they don’t. For more information on the new way to cocktail, please visit www.skinnygirlcocktails.com. 

ABOUT BEAM INC.

As one of the world’s leading premium spirits companies, Beam is Crafting the Spirits that Stir the World.  Consumers from all corners of the globe call for the company’s brands, including Jim Beam Bourbon, Maker's Mark Bourbon, Sauza Tequila, Pinnacle Vodka, Canadian Club Whisky, Courvoisier Cognac, Teacher's Scotch Whisky, Skinnygirl® Cocktails, Cruzan Rum, Hornitos Tequila, Knob Creek Bourbon, Laphroaig Scotch Whisky, Kilbeggan Irish Whiskey, Larios Gin, Whisky DYC and DeKuyper Cordials.  Beam is focused on delivering superior performance with its unique combination of scale with agility and a strategy of Creating Famous Brands, Building Winning Markets and Fueling Our Growth. Beam and its 3,400 passionate associates worldwide generated 2012 sales of $2.5 billion (excluding excise taxes), volume of 38 million 9-liter equivalent cases and some of the industry’s fastest growing innovations. 

Headquartered in Deerfield, Illinois, Beam is traded on the New York Stock Exchange under the ticker symbol BEAM and is included in the S&P 500 Index and the MSCI World Index.  For more information on Beam, its brands, and its commitment to social responsibility, please visit www.beamglobal.com and www.drinksmart.com.

ABOUT DRESS FOR SUCCESS

Dress for Success is an international not-for-profit organization that promotes the economic independence of disadvantaged women by providing professional attire, a network of support and the career development tools to help women thrive in work and in life. Since starting operations in 1997, Dress for Success has expanded to more than 125 cities in 15 countries. To date, Dress for Success has helped more than 700,000 women work towards self-sufficiency. Visit www.dressforsuccess.org to learn more.