Liven Up Your Summer Sips with the New Pinnacle® Ruby Red Grapefruit Vodka

Latest innovation delivers a bright bold flavor experience perfect for summer entertaining 

Liven Up Your Summer Sips with the New Pinnacle® Ruby Red Grapefruit Vodka

Deerfield, IL (June 3, 2015) –Pinnacle® Vodka, a leading imported premium vodka brand, is proud to announce its latest flavor, Pinnacle® Ruby Red Grapefruit Vodka. With the taste of fresh grapefruit and a smooth, tart finish, Pinnacle’s latest innovation delivers a deliciously tangy flavor profile perfect for summer cocktails and cookouts.  

Pinnacle Ruby Red Grapefruit Vodka joins Pinnacle’s robust portfolio of award-winning fruit-flavored vodkas. With over 40 distinct flavors to date, Pinnacle Vodka delivers everything you’d expect from a premium vodka but at a delightfully unexpected price. 

“Grapefruit is a popular cocktail ingredient we know our fans love, so we’re confident they’ll love our new Pinnacle Ruby Red Grapefruit,” said Jason Dolenga, Senior Brand Director of Vodka at Beam Suntory. “The spirit delivers a vibrant and zesty citrus flavor that’s perfect for any entertaining occasion, making summer cocktailing as effortless and delicious as ever.”

Pinnacle Ruby Red Grapefruit is a 70-proof, five-times distilled vodka that can be enjoyed chilled, on the rocks, or in a mixed cocktail. Now available nationwide at a suggested retail price of $12.99 for a 750ml bottle. Whip up one of these tasty cocktails featuring Pinnacle Ruby Red Grapefruit to ring in summer! 

Pinnacle® Ruby Sunset

  • 1 Part Pinnacle® Ruby Red Grapefruit Vodka 
  • 2 Parts Lemon Lime Soda
  • Splash of Cranberry Juice
  • Garnish with a Lime Wedge

Pinnacle® Ruby Club 

  • 1Part Pinnacle® Ruby Red Grapefruit Vodka
  • 2 Parts Club Soda
  • Garnish with a Lime Wedge

To find a store or recipe, visit www.pinnaclevodka.com, “LIKE” Pinnacle® Vodka on Facebook, or follow us on Twitter, Instagram and Pinterest with @PinnacleVodka.

About Pinnacle® Vodka

Award-winning Pinnacle® Vodka is one of the leading imported premium vodka brands. Five times distilled, the smooth spirit starts with the finest wheat grain from the Brie region of France. Pinnacle® Original Vodka was recognized with the top honor for the Vodka category in the 2013 International Wine & Spirit Competition (IWSC), beating out more than 100 vodkas from all over the world in a prestigious blind taste-testing. The Pinnacle® Vodka line spans an array of more than 40 fun and playful flavored vodkas, including Pinnacle® Whipped®, Peach, Tropical Punch, Coconut, Raspberry, Citrus, Cucumber and Pineapple.

About Beam Suntory Inc.

As the world’s third largest premium spirits company, Beam Suntory is Crafting the Spirits Brands that Stir the World.  Consumers from all corners of the globe call for the company’s brands, including the iconic Jim Beam and Maker’s Mark bourbon brands and Suntory whisky Kakubin, as well as world renowned premium brands including Knob Creek bourbon, Yamazaki, Hakushu and Hibiki Japanese whiskies, Teacher’s, Laphroaig, and Bowmore Scotch whiskies, Canadian Club whisky, Courvoisier cognac, Sauza tequila, Pinnacle vodka, and Midori liqueur.  

Beam Suntory was created in 2014 by combining the world leader in bourbon and the pioneer in Japanese whisky to form a new company with a deep heritage, passion for quality, innovative spirit and commitment to Growing for Good.  Headquartered in Deerfield, Illinois, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan.  For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit www.beamsuntory.com and www.drinksmart.com.