JIM BEAM® PARTNERS WITH 10 ESTEEMED ARTISTS TO OFFER EXCLUSIVE DOWNLOADS RECORDED AT LIVE CONCERTS

The World’s No. 1 Bourbon Boldly Launches Leading-Edge “Live Music Series” and 10-Market Concert Tour

JIM BEAM® PARTNERS WITH 10 ESTEEMED ARTISTS TO OFFER EXCLUSIVE DOWNLOADS RECORDED AT LIVE CONCERTS

Deerfield, Ill. – March 18, 2011 – Jim Beam® today announced the first-of-its-kind “Live Music Series” – a string of 10 concerts each featuring a different headline artist that has forged a unique and bold path to success. Jim Beam will offer a program that allows legal-aged consumers to choose exclusive song downloads from the Live Music Concert Series, where legal.*

The Jim Beam Live Music Series artists include: Kid Rock, Bob Schneider, Cold War Kids, Derek Trucks and Susan Tedeschi Band, The Fray, Grace Potter and The Nocturnals, The Hold Steady, Manchester Orchestra, O.A.R. and Richard Ashcroft. Beginning in May, special boxes of Jim Beam and Red Stag by Jim Beam will be marked with offer details and instructions on how to download a total of five (5) Live Music Series tracks from the ten artists on JimBeam.com. Jim Beam will also be streaming portions of each Live Music Series concert and exclusive interviews with each artist on JimBeam.com and Pandora.

The Live Music Series builds on Jim Beam’s tradition of groundbreaking music programs. In 2010, the Brand launched a breakthrough consumer program for both the spirits and music industry by offering exclusive Kid Rock music downloads on Jim Beam and Red Stag by Jim Beam special boxes. This year, Jim Beam is boldly expanding their music platform by offering fans a wider selection of exclusive content while providing an array of live performances throughout 2011.

“The Jim Beam Live Music Series celebrates the bold choices musicians have made that ultimately paved the way to where they are today,” said Rob Mason, Director, U.S. Bourbons, Beam Global Spirits & Wine. “We’re cranking up Jim Beam’s music platform this year by hosting premiere live concerts with bold musicians and offering consumers more exclusive content along the way.”

Emerging Artists

In addition to spotlighting established artists, Jim Beam is proud to continue its tradition of supporting up-and-coming musicians while giving consumers the opportunity to discover new music. Kid Rock will introduce three emerging artists whom he handpicked to participate in the program at a private showcase event in Austin later today. Taddy Porter, Ty Stone and Leroy Powell will each perform at the Jim Beam “Emerging Artist Showcase,” hosted by Kid Rock and presented by Pandora. Mozes, an affiliate sponsor of the showcase, will be on site to bring the event to life across their mobile platform. Music from each emerging artist will be available to download on JimBeam.com.

“I'm happy that my ongoing relationship with Jim Beam allows us to work together to offer both music and Bourbon fans live music from such a talented group of artists,” said Kid Rock.

Live Music Series Sweepstakes

Fans 21 years of age or older can also join the Live Music Series experience by entering for a chance to win a trip to O.A.R.’s Live Music Series concert at PNC Bank Arts Center in Holmdel, New Jersey. Text MYTOURBUS to short code 66937 or visit www.jimbeam.com/livemusicseries to enter online. Upon arrival at Newark Airport, one lucky winner and three friends will be provided with their very own tour bus to live the rock star lifestyle for 24 hours. In addition to VIP treatment at the show, they will also receive a private meet and greet with the band before the concert.

NO PURCHASE NECESSARY. Standard text messaging rates apply. Must be a legal resident of the 50 United States or D.C. (except CA) and 21 years of age or older to participate. Void where prohibited. Subject to complete official rules, available at www.jimbeam.com/lmsnewjersey. Sweepstakes begins on June 1, 2011 at 12:00:01 a.m. ET and ends on July 4, 2011 at 11:59:59 p.m.

For more information, visit www.JimBeam.com/live-music-series or www.facebook.com/jimbeam.

Live Music Series Concert Schedule

  • Richard Ashcroft - Villa Victoria Center for the Arts, Boston (March 24, 2011)
  • The Hold Steady – The House of Blues, Cleveland (April 2, 2011)
  • Derek Trucks & Susan Tedeschi Band – Center Stage, Atlanta (April 8, 2011)
  • Kid Rock – The Machine Shop, Flint, MI (April 16, 2011)
  • Cold War Kids – House of Blues, Orlando (April 28, 2011)
  • Manchester Orchestra – TLA Theater, Philadelphia (May 14, 2011)
  • The Fray – Fillmore, San Francisco (May 27, 2011)
  • Grace Potter and the Nocturnals – House of Blues, Chicago (June 3, 2011)
  • Bob Schneider – House of Blues, Dallas (June 18, 2011)
  • O.A.R. – PNC Bank Arts Center, Holmdel, NJ (July 9, 2011)

*Must be 21 or older to participate, see full offer details on special boxes of Jim Beam® and Red Stag by Jim Beam®, where legal.

Jim Beam is committed to social responsibility and advises legal purchase age consumers to drink smart®. Through drinksmart.com, Beam Global educates legal purchase age consumers about how to make responsible choices about alcohol.

ABOUT BEAM INC.:

Beam is one of the world’s largest premium spirits companies, encompassing a portfolio of nearly 100 brands (including 10 of the world’s top-100 premium spirits brands), more than a dozen global operating and commercial facilities and 3,200 employees worldwide. Consumers from all corners of the globe call for our brands, including Jim Beam® Bourbon, Sauza® Tequila, Canadian Club® Whisky, Courvoisier® Cognac, Teacher's® Scotch Whisky, Maker's Mark® Bourbon, Laphroaig® Scotch Whisky, Cruzan® Rum, Hornitos ™ Tequila, EFFEN® Vodka, Larios® Gin, Whisky DYC®, DeKuyper® Cordials, Knob Creek® Bourbon and Skinnygirl® Cocktails. Growth through innovation is a key strategy at Beam Global, with Red Stag by Jim Beam® Bourbon, Cruzan® 9 Spiced Rum, Maker’s 46™ Bourbon and Courvoisier® 12 Cognac and Courvoisier® 21 Cognac all being launched as new products over the past two years. Beam is part of Fortune Brands, Inc. (NYSE:FO), a leading consumer brands company.

For more information on Beam Global, its brands, and its commitment to social responsibility, visit www.beamglobal.com and www.drinksmart.com.