Award-Winning Laphroaig® Single Malt Scotch Whisky Introduces New Triple Wood to U.S. Market

Garnering its name from a distinct triple maturation process, only 13,500 bottles of Laphroaig Triple Wood (48% ABV; 96 proof) will be available in the U.S. market in 2011, making it the perfect holiday gift for those who appreciate the finer things in life

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Award-Winning Laphroaig® Single Malt Scotch Whisky Introduces New Triple Wood to U.S. Market

Laphroaig Triple Wood Offers Three Times the Complexity for Scotch Enthusiasts

Deerfield, Ill. (October 27, 2011) — Laphroaig Islay Single Malt Scotch Whisky is pleased to introduce its latest award-winning expression, Laphroaig Triple Wood, just in time for the holidays. Garnering its name from a distinct triple maturation process, only 13,500 bottles of Laphroaig Triple Wood (48% ABV; 96 proof) will be available in the U.S. market in 2011, making it the perfect holiday gift for those who appreciate the finer things in life.

The newly available expression has enjoyed time in American Oak ex-bourbon barrels, 19th Century style quarter casks and European Oak Oloroso sherry casks, revealing a rich blend of subtle sherry sweetness and hints of sea salt. The spirit’s gentle suggestion of vanilla and smooth nutty flavor is complemented by Laphroaig’s signature peat smoke and a slight tang from time spent in rich White Oak casks – bold characteristics that earned Laphroaig Triple Wood a Best in Class Gold Medal honor at the 2011 International Wine & Spirit Competition.

“Laphroaig Triple Wood is one of the most complex expressions we have ever bottled, and we are delighted to begin offering it to our U.S. consumers,” said Laphroaig Distillery Manager John Campbell. “Triple Wood will satisfy palates with unique notes that are fresh, yet remain true to the Laphroaig heritage and standards of Scotch whisky.”

To build on the excitement of Laphroaig Triple Wood’s arrival, the brand is answering consumer demand by launching an integrated iPhone® app that allows whisky enthusiasts and scotch newcomers alike to easily locate venues nearest them that offer expressions from Laphroaig’s celebrated portfolio. To access the new Laphroaig Bar Finder iPhone app, visit http://itunes.apple.com.

Laphroaig Triple Wood is currently available at participating retail locations beginning in September 2011. Suggested retail price is $60.00 for a 750ml bottle.

About Beam Inc.

As one of the world’s leading premium spirits companies, Beam is Crafting the Spirits that Stir the World. Consumers from all corners of the globe call for the company’s brands, including Jim Beam® Bourbon, Maker's Mark® Bourbon, Sauza® Tequila, Canadian Club® Whisky, Courvoisier® Cognac, Teacher's® Scotch Whisky, Laphroaig® Scotch Whisky, Cruzan® Rum, Hornitos ™ Tequila, Knob Creek® Bourbon, EFFEN® Vodka, Pucker™ Flavored Vodka, Larios® Gin, Whisky DYC®, DeKuyper® Cordials, and Skinnygirl® Cocktails. The Beam portfolio includes 10 of the world’s top 100 premium spirits brands and some of the industry’s fastest growing innovations. Beam is focused on delivering superior performance with its unique combination of scale with agility and a strategy of Creating Famous Brands, Building Winning Markets and Fueling Our Growth. Beam and its 3,200 passionate associates worldwide generated 2010 sales of $2.7 billion on volume of 33 million 9-liter cases.
Headquartered in Deerfield, Illinois, Beam is traded on the New York Stock Exchange under the ticker symbol BEAM and is included in the S&P 500 Index and the MSCI World Index. For more information on Beam, its brands, and its commitment to social responsibility, please visit www.beamglobal.com and www.drinksmart.com