Laphroaig Live 2011 Now Available On Demand

Nearly 30,000 whisky fans across the world tuned in to Laphroaig Live 2011 as the annual whisky program broadcast live from the Southern Hemisphere for the first time. Those who missed out on the live action can now log on to www.laphroaig.com/live/ and watch the broadcast again, anytime!

Laphroaig Live 2011 Now Available On Demand

Nearly 30,000 whisky fans across the world tuned in to Laphroaig Live 2011 as the annual whisky program broadcast live from the Southern Hemisphere for the first time. Those who missed out on the live action can now log on to www.laphroaig.com/live/ and watch the broadcast again, anytime!

Taking place at Sydney’s most historic area, The Rocks, with the iconic Opera House as a backdrop, the evening saw a panel of experts taste four award-winning whiskies from the Laphroaig family.

Distillery Manager John Campbell, Master Blender Robert Hicks and author Rebecca Varidel were joined on the panel by special guest Lin Johnston, the great-great granddaughter of Alexander Johnston, who founded Laphroaig with his brother Donald in 1815. Lin had the pleasure of opening and tasting a very rare bottle from one of the last batches ever to be distilled and bottled by her ancestors over 50 years ago.

Also in the tasting line-up were the full-bodied Quarter Cask, powerful Triple Wood and the uniquely-matured 30 Year Old Cairdeas, of which only 1,536 bottles were produced.

Whisky fans from all over the world logged on to watch the events as they unfolded in real-time. Viewers were also able to join in the action by submitting questions through the Laphroaig Live website which were put to the panel by host, Channel Seven’s Simon Reeve. Taking part in his fifth Laphroaig Live event, John Campbell was thrilled to see so many of Alexander Johnston’s direct descendants in the live audience.

“It was wonderful to have members of the Johnston family with us for the evening. To open a bottle that was distilled by their ancestors with them present was a very special moment,” he said.

“The 1960’s bottle was definitely the unknown component of the evening, after being in storage for half a century. I’m pleased to say that I was really happy with the flavours of the whisky which, together with the beautiful location on Sydney’s waterfront and the fantastic tasting panel, made this year’s Laphroaig Live a truly great event, and certainly worth watching again.”

Laphroaig’s first live whisky program was held in London in 2007 as a way of bringing Laphroaig and the Isle of Islay to the people who were not able to make the pilgrimage to the distillery. At the time the technology for live internet broadcasts was brand new, but Laphroaig’s step into the unknown paid off. The show was an outstanding success and achieved the highest live webcast viewership ever. Such positive feedback was received that Laphroaig made the decision to make the program an annual event.

This year’s live audience was filled with ‘Friends of Laphroaig’ (‘FOL’) from all over Australia, many of whom had won their seats by suggesting traditional Australian barbeque recipes that were marinated in a Laphroaig barbeque sauce, specially created for the event, and barbequed live on the night.

The FOL program was created to enable whisky lovers throughout the world to meet and chat online at a dedicated website. Each FOL is rewarded with a lifetime lease on a square foot of distillery land. Many FOL make the pilgrimage every year to see their piece of land on the small Scottish Isle of Islay where the distillery has run since 1815. Once there, they are able to claim their rent from the distillers - ‘a wee dram’ of the finest single malt whisky around – Laphroaig.

For more information about becoming a Friend of Laphroaig, or to watch Laphroaig Live 2011 on demand, visit www.laphroaig.com.