Jim Beam Master Distiller Frederick “Fred” Booker Noe III Inducted Into Kentucky Bourbon Hall Of Fame

Seventh Generation Distiller Celebrated for His Impact on the Industry

Jim Beam Master Distiller Frederick “Fred” Booker Noe III Inducted Into Kentucky Bourbon Hall Of Fame

Bardstown, Kentucky – September 23, 2013 – Frederick “Fred” Booker Noe III, Master Distiller of Jim Beam® Bourbon, was inducted into the Kentucky Bourbon Hall of Fame on Friday by the Kentucky Distillers Association and the Kentucky Bourbon Festival Board of Directors. He follows his father Frederick Booker Noe II, and his great-grandfather Jim Beam, among other Beam family members, into the Hall.

“It’s about as big an honor as you can get in this business, and it means a lot of me and my family,” said Noe. “To be recognized by my peers and the industry is a humbling validation of my life’s work.  I am so grateful for this honor, and I can’t thank enough all the hard working men and women at our Bourbon distilleries who do such a great job every day making the world’s No. 1 Bourbon.”

The Kentucky Bourbon Hall of Fame recognizes individuals, companies and organizations that have made a significant impact on the stature, growth and public awareness of Kentucky Bourbon. Noe is the ninth Beam to be inducted.

“Fred has poured his heart and soul into the business,” said Matt Shattock, president and chief executive officer, Beam Inc. “He’s the keeper of the Beam family flame, an authentic craftsman and a tireless ambassador for our Bourbon brands who’s contributed to the worldwide growth of the Bourbon category.  We couldn’t be more proud that Fred has made history with his induction into the Kentucky Bourbon Hall of Fame.”  The Jim Beam brand last year demonstrated its strongest growth in decades, achieving 10% comparable sales growth and reaching a record 7-million 9-liter equivalent cases.

Noe began working for Beam in 1987, starting on the bottling line at the company’s flagship distillery in Clermont, Kentucky. He worked in various positions over his 26 years at the distillery and was named Master Distiller in 2007.  

Noe is credited with helping to create Jim Beam® Devil’s Cut®, a distinctly bold bourbon with a smooth finish and rich oak flavors that have been unleashed from deep inside the barrel, as well as overseeing the expansion of the award-winning Knob Creek® Bourbon portfolio to include Knob Creek® Rye, Knob Creek® Single Barrel Reserve and Knob Creek® Smoked Maple. 

“The Beams are all about bourbon,” Noe said in his induction speech. “It’s what we know and what we do. I know my father and my great-grandfather, as well as all my uncles and cousins, would be proud of my inclusion in such a special group.”

In addition to his work at the Clermont distillery, Noe travels the world promoting the company and the bourbons his family made famous. For more information about Jim Beam, visit www.jimbeam.com or find Fred Noe on Facebook at www.facebook.com/jimbeam. 

About Beam Inc.

As one of the world’s leading premium spirits companies, Beam is Crafting the Spirits that Stir the World.  Consumers from all corners of the globe call for the company’s brands, including Jim Beam Bourbon, Maker's Mark Bourbon, Sauza Tequila, Pinnacle Vodka, Canadian Club Whisky, Courvoisier Cognac, Teacher's Scotch Whisky, Skinnygirl Cocktails, Cruzan Rum, Hornitos Tequila, Knob Creek Bourbon, Laphroaig Scotch Whisky, Kilbeggan Irish Whiskey, Larios Gin, Whisky DYC and DeKuyper Cordials.  Beam is focused on delivering superior performance with its unique combination of scale with agility and a strategy of Creating Famous Brands, Building Winning Markets and Fueling Our Growth. Beam and its 3,400 passionate associates worldwide generated 2012 sales of $2.5 billion (excluding excise taxes), volume of 38 million 9-liter equivalent cases and some of the industry’s fastest growing innovations. 

Headquartered in Deerfield, Illinois, Beam is traded on the New York Stock Exchange under the ticker symbol BEAM and is included in the S&P 500 Index and the MSCI World Index.  For more information on Beam, its brands, and its commitment to social responsibility, please visit www.beamglobal.com and www.drinksmart.com.