Clermont, Kentucky – April 23, 2014 – Jim Beam® Bourbon made history today by achieving a bourbon-industry first by filling its 13 millionth barrel of bourbon since the repeal of Prohibition in 1933. The barrel was personally filled and sealed by Fred Noe, Jim Beam’s great-grandson and seventh generation master distiller, at the company’s flagship distillery in Clermont, Ky. Also on hand to celebrate the milestone was Freddie Noe, an eighth generation Beam who also works at the distillery.
“I guess, in this case, 13 is a lucky number,” said Noe. “As a family, we’re proud of this milestone. It speaks loudly and proudly to our longevity and history, and bolsters our position as the world’s largest producer of bourbon. We’ve been making bourbon a long time and we’ve made a lot of it.”
The historic milestone, achieved less than three years after the filling of the 12 millionth barrel, underscores bourbon’s soaring popularity the world over. Domestic sales of bourbon have increased by 40 percent in the past five years and exports have topped the $1 billion mark.
Demand for Jim Beam Bourbon is on the rise, as well – not just Jim Beam’s flagship white label bourbon, but its entire award-winning bourbon portfolio featuring Jim Beam® Black, Jim Beam® Devil’s Cut®, Jim Beam Honey®, Jim Beam® Maple, Jim Beam® Signature Craft, Red Stag by Jim Beam®, Jim Beam® Rye and the brand new Jim Beam® Single Barrel. The Jim Beam portfolio, once limited to a single brand, now includes 20 bourbon expressions.
Fueled by the company’s commitment to innovation and pioneering the flavored whiskey category, Beam has continued to expand its operations in Kentucky to meet increased production demands while remaining true to the brand’s heritage and authenticity. Each year, Jim Beam sells more than 7 million cases globally, and the Jim Beam brand family is up 13.1 percent in net sales year-to-date through the end of February.
“This recent success is a testament to the craft and heritage of ‘America’s Native Spirit,’” said Noe, who has been on hand for a number of barreling milestones in his 30 plus years at the Beam distillery. “Globally, bourbon is in huge demand, and we’re producing it at a faster rate than ever before. We expect even less time to pass between now and the 14 millionth barrel fill than the three short years it took us to hit 13 million after 12 million.”
The 13 millionth barrel will be aged inside the distillery’s historic rackhouse D, a nine-story rackhouse re-built by Jim Beam and his son, T. Jeremiah, after Prohibition, right on the distillery grounds and open to Beam’s bourbon fans who come to tour the Jim Beam American Stillhouse.
According to Noe, 13 million barrels of bourbon would:
For more information on Jim Beam, please visit www.jimbeam.com, www.facebook.com/jimbeamus, or @jimbeamofficial.
About Beam Inc.
As one of the world’s leading premium spirits companies, Beam is Crafting the Spirits that Stir the World. Consumers from all corners of the globe call for the company’s brands, including Jim Beam Bourbon, Maker's Mark Bourbon, Sauza Tequila, Pinnacle Vodka, Canadian Club Whisky, Courvoisier Cognac, Teacher's Scotch Whisky, Skinnygirl Cocktails, Cruzan Rum, Hornitos Tequila, Knob Creek Bourbon, Laphroaig Scotch Whisky, Kilbeggan Irish Whiskey, Larios Gin, Whisky DYC and DeKuyper Cordials. Beam is focused on delivering superior performance with its unique combination of scale with agility and a strategy of Creating Famous Brands, Building Winning Markets and Fueling Our Growth. Beam and its 3,200 passionate associates worldwide generated 2013 sales of $2.55 billion (excluding excise taxes), volume of 37 million 9-liter equivalent cases and some of the industry’s fastest growing innovations.
Headquartered in Deerfield, Illinois, Beam is traded on the New York Stock Exchange under the ticker symbol BEAM and is included in the S&P 500 Index and the MSCI World Index. For more information on Beam, its brands, and its commitment to social responsibility, please visit www.beamglobal.com and www.drinksmart.com.