Jim Beam Brand Releases Citrus Highball Grapefruit

 The World’s Top-Selling Bourbon Unveils its First-Ever Read-to-Drink Offering in Japan, Expanding On-Premise Presence and Offering Convenient Cocktail Option for Fans

Jim Beam Brand Releases Citrus Highball Grapefruit

On Tuesday, July 28, Suntory Spirits Limited will release the Jim Beam Citrus Highball Grapefruit, a 350ml ready-to-drink highball cocktail.

Since last year, Suntory Spirits has been actively promoting the “citrus highball” drinking style, which entails squeezing juice from fresh citrus fruits into a Jim Beam highball. Recently, Jim Beam Citrus Highballs have risen in popularity at bars and restaurants.

With this latest innovation, representing the first new product collaboration between Beam Suntory's Japan and U.S. teams, the company hopes fans will enjoy the Jim Beam Citrus Highball while at home. The team also looks forward to introducing new consumers to this contemporary take on a classic, refreshing cocktail.

Product Characteristics
The delicious flavor of the Jim Beam Citrus Highball comes from the strong-bodied aroma and mild flavor of the high quality Jim Beam Brand. This refreshing product seeks to add the distinctive delicious fragrance of grapefruit to Jim Beam. The spirit used in this product is Suntory’s first attempt at combining three different types of grapefruits spirits and recreates the flavor of “fresh squeezed grapefruit.”

Package characteristics
The iconic logo of the Jim Beam brand that has been known around the world for decades is set against its classic white background with a shiny design that accentuates the “refreshing” highball flavor and premium cool cues of Jim Beam. A juicy grapefruit image is also depicted in the center to convey the refreshing taste.

About Beam Suntory Inc.

As the world’s third largest premium spirits company, Beam Suntory is Crafting the Spirits Brands that Stir the World.  Consumers from all corners of the globe call for the company’s brands, including the iconic Jim Beam and Maker’s Mark bourbon brands and Suntory whisky Kakubin, as well as world renowned premium brands including Knob Creek bourbon, Yamazaki, Hakushu and Hibiki Japanese whiskies, Teacher’s, Laphroaig, and Bowmore Scotch whiskies, Canadian Club whisky, Courvoisier cognac, Sauza tequila, Pinnacle vodka, and Midori liqueur. 

 

Beam Suntory was created in 2014 by combining the world leader in bourbon and the pioneer in Japanese whisky to form a new company with a deep heritage, passion for quality, innovative spirit and commitment to Growing for Good.  Headquartered in Deerfield, Illinois, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan. For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit www.beamsuntory.com and www.drinksmart.com.