CHICAGO, April 16, 2017 -- Kicking off their first season as Official Bourbon of the Chicago Cubs, Jim Beam® Bourbon is releasing Jim Beam® "Game 7 Batch," a limited-edition expression and commemorative label featuring bourbon that completed its 4 years of barrel maturation the history-making date of the Cubs' Game 7 World Championship game last fall and set aside for release in the 2017 season.
To celebrate this first-ever release of a unique batch of Jim Beam's 4-year Kentucky Straight Bourbon, global partner Mila Kunis visited Wrigley Field on Saturday, April 15, to throw out the game's ceremonial first pitch before surprising bar goers with a preview of the product, which will be available in limited quantities at select Chicagoland retailers starting in June 2017.
Jim Beam® Bourbon brought Mila Kunis to The Cubby Bear and other iconic Wrigleyville bars on Saturday April 15, 2017 to surprise fans with a toast to the season and a preview of the new limited edition Jim Beam® “Game 7 Batch,” a hand selected batch of bourbon that completed its 4 years of barrel maturation the history making date of the Cubs’ Game 7 World Championship game last fall.
With appearances at three of the neighborhood's most iconic Wrigleyville bars, Kunis gave unsuspecting Cubs fans a sneak peek at the limited edition Jim Beam® "Game 7 Batch" bottle and toasted the crowd to another historic season.
"We're proud to call the Chicago Cubs part of our growing family, so in celebration of the Cubs' history-making victory, we wanted to release a history-making bourbon for the occasion," said Jim Beam's 7th Generation Master Distiller Fred Noe. "This exclusive Jim Beam® 'Game 7 Batch' is our gift to the fans in Chicago from our home in Kentucky."
"We love to see passion between our team and our Legacy Partners, and Jim Beam's 'Game 7 Batch' is a perfect example of two historic brands coming together in the spirit of celebration," said Chicago Cubs President of Baseball Operations, Crane Kenney.
Jim Beam "Game 7 Batch," created with a hint of victory, is aged 4 years; however, this hand-selected batch features liquid that was completed its barrel maturation on the exact day the Cubs won the World Championship, delivering an oak vanilla aroma and a sweet finish that mirrors the ending of last year's historic season. The product, packaged with a commemorative blue cap, batch sticker and specialty label to celebrate Cubs heritage, has a suggested retail price of $17.99 for 750mL and will be available for purchase in the Chicagoland area this June.
To learn more about Jim Beam's "Game 7 Batch," visit www.JimBeam.com, and keep up with Jim Beam news throughout the year on Twitter @JimBeam, Instagram @jimbeamofficial and Facebook at www.Facebook.com/JimBeam.
About Beam Suntory Inc.
As the world's third largest premium spirits company, Beam Suntory is Crafting the Spirits Brands that Stir the World. Consumers from all corners of the globe call for the company's brands, including the iconic Jim Beam and Maker's Mark bourbon brands and Suntory whisky Kakubin, as well as world renowned premium brands including Knob Creek bourbon, Yamazaki, Hakushu and Hibiki Japanese whiskies, Teacher's, Laphroaig, and Bowmore Scotch whiskies, Canadian Club whisky, Courvoisier cognac, Hornitos and Sauza tequila, EFFEN and Pinnacle vodka, Sipsmith gin, and Midori liqueur.
Beam Suntory was created in 2014 by combining the world leader in bourbon and the pioneer in Japanese whisky to form a new company with a deep heritage, passion for quality, innovative spirit and commitment to Growing for Good. Headquartered in Chicago, Illinois, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan. For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit www.beamsuntory.com and www.drinksmart.com.
Jim Beam® Original Kentucky Straight Bourbon Whiskey, 40% Alc./Vol.
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