Jim Beam renews commitment to Australian motorsport

Jim Beam is excited to announce their continued commitment to Australian motorsport by renewing their naming rights partnership with Dick Johnson Racing (DJR) for 2012, along with welcoming Dean Fiore to Jim Beam Racing

Jim Beam renews commitment to Australian motorsport

Jim Beam is excited to announce their continued commitment to Australian motorsport by renewing their naming rights partnership with Dick Johnson Racing (DJR) for 2012, along with welcoming Dean Fiore to Jim Beam Racing. Jim Beam can also confirm their ongoing support as Official Spirit Sponsor of the V8 Supercars for the next three years.

Ray Noble, Brand Director - Bourbon, Beam Australia Pty Ltd (Beam) is excited about their continued involvement in Australian motorsport.

“We’re thrilled we can reinforce Jim Beam’s commitment to motorsport and its fans in Australia through our partnership with both Dick Johnson Racing and V8 Supercars. It’s great we can continue to be involved in one of the most popular and well watched sports in Australia. As a global brand, we’re extremely excited to see the Championship expand as they introduce more international events and the launch of The Car of The Future in 2013,” said Noble.

Tony Cochrane, Chairman of V8 Supercars believes that, “It is wonderful news that our great friends at Beam have made the decision to continue their close working partnership with V8 Supercars into the future. This is now one of Australia’s longest sporting sponsorships and shall take us into a decade of partnering with one of the world’s most iconic brands,” said Cochrane.

Dick Johnson, owner of DJR, is thrilled Jim Beam are continuing their involvement in motorsport and is looking forward to introducing Dean to the team.

“We’re thrilled to know we have the support from Jim Beam as we’ve worked so closely with them over the years. We know our fans and our Team Mates will be as excited as us about next season, and to have Dean Fiore as part of the Jim Beam Racing set up in 2012 adds even more anticipation,” said Johnson.

Dean Fiore says there were a number of reasons his decision to sign with Jim Beam Racing was an easy one.

“Running a team and having to find sponsors created a lot of pressure, which meant I couldn’t focus purely on my racing. Jim Beam Racing have a great team behind them and I’m really looking forward to working with them next year and being able to drive alongside Steve. The pressure of running a team is off me now, and I can concentrate on driving,” said Fiore.

The Sydney Telstra 500 at Homebush runs from Friday 2nd December until Sunday 4th December.

The 2012 V8 Supercars Championship calendar can be viewed at: http://www.v8supercars.com.au/newsarticle/2012-v8-supercars-calendar-announced/tabid/70/newsid/11748/default.aspx

About Beam Inc.

As one of the world’s leading premium spirits companies, Beam is Crafting the Spirits that Stir the World. Consumers from all corners of the globe call for the company’s brands, including Jim Beam® Bourbon, Maker's Mark® Bourbon, Sauza® Tequila, Canadian Club® Whisky, Courvoisier® Cognac, Teacher's® Scotch Whisky, Laphroaig® Scotch Whisky, Cruzan® Rum, Hornitos ™ Tequila, Knob Creek® Bourbon, EFFEN® Vodka, Pucker™ Flavored Vodka, Larios® Gin, Whisky DYC®, DeKuyper® Cordials, and Skinnygirl® Cocktails. The Beam portfolio includes 10 of the world’s top 100 premium spirits brands and some of the industry’s fastest growing innovations. Beam is focused on delivering superior performance with its unique combination of scale with agility and a strategy of Creating Famous Brands, Building Winning Markets and Fueling Our Growth. Beam and its 3,200 passionate associates worldwide generated 2010 sales of $2.7 billion on volume of 33 million 9-liter cases.

Headquartered in Deerfield, Illinois, Beam is traded on the New York Stock Exchange under the ticker symbol BEAM and is included in the S&P 500 Index and the MSCI World Index. For more information on Beam, its brands, and its commitment to social responsibility, please visit www.beamglobal.com and www.drinksmart.com.