DEERFIELD, IL – February 11, 2015 – The newest “single girls” in town, Skinnygirl® Spicy Lime Margarita and Skinnygirl® Pinot Noir, were officially introduced last night at the Skinnygirl® Cocktails “Boy Meets Skinnygirl® Cocktails” Valentine’s Launch Party in Manhattan, and party attendees quickly fell in love! With the original Skinnygirl herself, Bethenny Frankel, behind the bar pouring cocktails, an enthusiastic group of celebrity guests, fans, friends and media kicked off their Valentine’s Day week by sipping the two newest products in Skinnygirl® Cocktail’s closet of low-calorie cocktailing options.
The evening felt “romantic in red” as partygoers decked out in their Valentine’s Day finest sampled new Skinnygirl® Spicy Lime Margarita and Skinnygirl® Pinot Noir. Frankel was joined by “Real Housewives of New York City” cast mates LuAnn de Lesseps, Sonja Morgan, Ramona Singer, Kristen Taekman and Heather Thomson, along with other celebrity guests.
All the fun was for a good cause as the brand donated $50,000 to long-standing charity partner Dress for Success®. The funds will assist Dress for Success with their mission of helping disadvantaged women on their paths to financial independence.
“Our newest girls offer something for everyone, whether you’re looking for a cocktail with a little heat and a little citrus, or a delicious wine option without the guilt,” said Frankel. “We had a great time unveiling the new products all while giving back to Dress for Success, a cause that is so important to me.”
The two new products expanded Skinnygirl® Cocktails’ offerings across Skinnygirl®, the Wine Collection and its Ready-to-Serve lineup, bringing the full portfolio to 20 products.
“Skinnygirl® Cocktails continues to shake up the cocktail industry and our latest offerings are no exception,” said Megan Frank, Senior Director of Skinnygirl® Cocktails. “The spicy-sweet flavor combination is popular and Pinot Noir is one the largest wine segments right now and growing, so we feel these on-trend products are excellent additions to our great-tasting, low-calorie lineup. Regardless of how you’re celebrating, these new offerings provide the perfect companion this Valentine’s Day.”
The delicious new products from Skinnygirl® Cocktails are sure to make fans fall in love at first sip:
For additional information on Skinnygirl® Cocktails, please visit www.facebook.com/skinnygirlcocktails, @Skinnygirl on Twitter or Instagram or www.pinterest.com/skinnygirl/.
ABOUT DRESS FOR SUCCESS
Dress for Success is an international not-for-profit organization that promotes the economic independence of disadvantaged women by providing professional attire, a network of support and the career development tools to help women thrive in work and in life. Since starting operations in 1997, Dress for Success has expanded to almost 140 cities in 18 countries. To date, Dress for Success has helped more than 850,000 women work towards self-sufficiency. Visit www.dressforsuccess.org to learn more.
ABOUT SKINNYGIRL® COCKTAILS
Skinnygirl® Cocktails is the groundbreaking, low-calorie cocktail line that has redefined the way women cocktail. What started with the Skinnygirl® Margarita from the mind of New York Times Bestselling Author and cocktail “fixologist” Bethenny Frankel has turned into a cocktail phenomenon, offering innovative, low-calorie options for women who want it all. Frankel’s inspired concept did not go unnoticed and in March 2011, the brand was acquired by premium spirits powerhouse Beam Suntory Inc. In 2011, Skinnygirl® Cocktails’ comparable net sales rose a staggering 486%. Skinnygirl® Cocktails has created a new set of rules for the spirits industry as it flawlessly offers the options women need, without all the calories they don’t. For more information on the new way to cocktail, please visit www.skinnygirlcocktails.com.
ABOUT BEAM SUNTORY INC.
As the world’s third largest premium spirits company, Beam Suntory is Crafting the Spirits that Stir the World. Consumers from all corners of the globe call for the company’s brands, including the flagship Jim Beam bourbon and Yamazaki Japanese whisky, as well as world renowned premium brands including Maker’s Mark and Knob Creek bourbons, Hakushu and Hibiki Japanese whiskies, Teacher’s, Laphroaig, and Bowmore Scotch whiskies, Canadian Club whisky, Courvoisier cognac, Sauza tequila, Pinnacle vodka, and Midori liqueur. The company generates annual worldwide sales exceeding $4 billion excluding excise taxes.
Beam Suntory was created in 2014 by combining the world leader in bourbon and the pioneer in Japanese whisky to form a new company with a deep heritage, passion for quality, innovative spirit and entrepreneurial culture. Headquartered in Deerfield, Illinois, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan. For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit www.beamsuntory.com and www.drinksmart.com