EFFEN® Vodka Launches EFFEN® Salted Caramel Vodka

This summer, EFFEN® Vodka is introducing EFFEN Salted Caramel Vodka, an extension of the brand’s unique and carefully selected portfolio of flavors.

EFFEN® Vodka Launches EFFEN® Salted Caramel Vodka

Deerfield, Ill. – July 31, 2013 – This summer, EFFEN® Vodka is introducing EFFEN Salted Caramel Vodka, an extension of the brand’s unique and carefully selected portfolio of flavors.  Inspired by the delicate combination of sweet and savory, EFFEN Salted Caramel Vodka evokes the perfect balance of sweetness enhanced with a touch of salt. 

“When deciding to expand the EFFEN Vodka portfolio, we wanted to ensure that our next innovation complemented the brand’s existing unique and modern flavors,” said Jason Dolenga, Senior Director Vodka, Beam Inc. “Consumers are looking for sweet and savory flavor profiles and we’ve captured it perfectly with EFFEN Salted Caramel Vodka.”

EFFEN Salted Caramel Vodka offers a unique and unexpected twist to the cocktail experience. The warm and buttery flavor of caramelized sugar balanced with just a hint of salt is a welcome addition to a variety of cocktails, from the light and refreshing to the rich and decadent.

To demonstrate its versatility and unique flavor, EFFEN Vodka recommends the below EFFEN Salted Caramel Vodka cocktails:

EFFEN® Toasted White Cranberry
1 1⁄2 parts EFFEN Salted Caramel Vodka
1 3⁄4 parts White Cranberry Juice
1⁄4 part Fresh Lemon Juice
1⁄4 part Simple Syrup
Garnish: Toasted Coconut Flakes

Method: Combine ingredients in a cocktail shaker with ice and shake. Double strain into a highball glass over ice.  Garnish with a mint leaf.

EFFEN® Salted Caramel Popcorn Martini
2 parts EFFEN Salted Caramel Vodka
1⁄4 part Simple Syrup
5 Caramel Popcorn Kernels, popped
Garnish: 3 Caramel Popcorn Kernels, popped

Method: In a mixing glass, muddle the simple syrup and 2 of the 5 caramel popcorn kernels. Add vodka and stir with ice. Strain into a chilled rocks glass over ice. Garnish with a skewer of 3 caramel popcorn kernels.
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At 75 proof, EFFEN® Salted Caramel Vodka has a suggested retail price of $27.99 for a 750ml bottle.  EFFEN Salted Caramel joins the EFFEN line which includes EFFEN® Vodka, EFFEN® Cucumber Vodka, EFFEN® Black Cherry Vodka and EFFEN® Raspberry Vodka.  For more information on EFFEN® Vodka, please visit http://www.facebook.com/effenvodka.

About EFFEN® Vodka
EFFEN® Vodka is a Super-Premium vodka whose name means smooth, even and balanced in Dutch.  It is made from 100% premium wheat, which results in a silky, smooth liquid and the best vodka you can buy.  As the only vodka created by bartenders for bartenders, EFFEN offers not only a world-class liquid but a sleek, form-meets-function design featuring a unique, handcrafted, latex sleeve that allows for easy, non-slip handling and insulation to keep the liquid chilled and bartenders’ hands warm.  Never mass-produced, the sleeve is carefully hand-affixed to each bottle, further demonstrating EFFEN's commitment to providing a Super-Premium vodka with a handcrafted, modern design.  The EFFEN line includes EFFEN® Vodka, EFFEN® Salted Caramel Vodka, EFFEN® Cucumber Vodka, EFFEN® Black Cherry Vodka and EFFEN® Raspberry Vodka. 

About Beam Inc.
As one of the world’s leading premium spirits companies, Beam is Crafting the Spirits that Stir the World.  Consumers from all corners of the globe call for the company’s brands, including Jim Beam Bourbon, Maker's Mark Bourbon, Sauza Tequila, Pinnacle Vodka, Canadian Club Whisky, Courvoisier Cognac, Teacher's Scotch Whisky, Skinnygirl Cocktails, Cruzan Rum, Hornitos Tequila, Knob Creek Bourbon, Laphroaig Scotch Whisky, Kilbeggan Irish Whiskey, Larios Gin, Whisky DYC and DeKuyper Cordials.  Beam is focused on delivering superior performance with its unique combination of scale with agility and a strategy of Creating Famous Brands, Building Winning Markets and Fueling Our Growth. Beam and its 3,400 passionate associates worldwide generated 2012 sales of $2.5 billion (excluding excise taxes), volume of 38 million 9-liter equivalent cases and some of the industry’s fastest growing innovations.

Headquartered in Deerfield, Illinois, Beam is traded on the New York Stock Exchange under the ticker symbol BEAM and is included in the S&P 500 Index and the MSCI World Index.  For more information on Beam, its brands, and its commitment to social responsibility, please visit www.beamglobal.com and www.drinksmart.com.

EFFEN® Vodka, 100% neutral spirits distilled from wheat grain, 40% alc./vol. (80 proof) and Black Cherry, Raspberry, Cucumber and Salted Caramel Flavored Vodkas, Distilled from Grain, 37.5% alc./vol. (75 proof) © 2013 EFFEN Import Company, Deerfield, IL
All trademarks are the property of their respective owners.