Devil’s Cut™ wins a Global Effie

Jim Beam is now in highly acclaimed good company by taking home top bronze honors at the prestigious EFFIE awards for our global Beam Devil’s Cut launch campaign

Devil’s Cut™ wins a Global Effie

Jim Beam is now in highly acclaimed good company by taking home top bronze honors at the prestigious EFFIE awards for our global Beam Devil’s Cut launch campaign. In the world of advertising, receiving a global EFFIE award is equivalent to the Oscars … red carpet and all! 

Beam was only one of three worldwide finalists who won. Nike also won a bronze and Febreze won a silver for its Olympic work. “We BEAT the likes of Coke and Diageo and a dozen other major finalists, so this is something to be really proud of,” said Chris Peddy, VP Global Marketing.

Congratulations to our global marketing team as well as our agency partners who were inspired by the core behavioral idea of unleashing the devil’s spirit of Jim Beam. “This was truly a team and 360 inspired consumer effort,” said Chris. “Obviously our business results speak for themselves and are also a primary reason why we won.”

Devil’s Cut is now sold in more than 20 countries around the world.  

About Beam Inc.

As one of the world’s leading premium spirits companies, Beam is Crafting the Spirits that Stir the World.  Consumers from all corners of the globe call for the company’s brands, including Jim Beam Bourbon, Maker's Mark Bourbon, Sauza Tequila, Pinnacle Vodka, Canadian Club Whisky, Courvoisier Cognac, Teacher's Scotch Whisky, Skinnygirl Cocktails, Cruzan Rum, Hornitos Tequila, Knob Creek Bourbon, Laphroaig Scotch Whisky, Kilbeggan Irish Whiskey, Larios Gin, Whisky DYC and DeKuyper Cordials.  Beam is focused on delivering superior performance with its unique combination of scale with agility and a strategy of Creating Famous Brands, Building Winning Markets and Fueling Our Growth. Beam and its 3,400 passionate associates worldwide generated 2012 sales of $2.5 billion (excluding excise taxes), volume of 38 million 9-liter equivalent cases and some of the industry’s fastest growing innovations. 

Headquartered in Deerfield, Illinois, Beam is traded on the New York Stock Exchange under the ticker symbol BEAM and is included in the S&P 500 Index and the MSCI World Index.  For more information on Beam, its brands, and its commitment to social responsibility, please visit www.beamglobal.com and www.drinksmart.com.