CRUZAN® RUM EXPANDS FLAVORED RUM PORTFOLIO WITH LAUNCH OF CRUZAN® STRAWBERRY

New flavor pairs strawberry taste with hints of ginger just in time for National Strawberry Month.

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CRUZAN® RUM EXPANDS FLAVORED RUM PORTFOLIO WITH LAUNCH OF CRUZAN® STRAWBERRY

Deerfield, Ill. – May 3, 2011 – Beam Global Spirits & Wine, Inc. [Fortune Brands, Inc. (NYSE:FO)], the leading American spirits company, and Cruzan® Rum, the legendary rum of St. Croix, today announced the official launch of their newest flavored rum, Cruzan Strawberry. Crafted with fine Cruzan rum, all-natural flavors, and cane sugar, it combines the taste of ripe strawberries with a touch of ginger, putting a new spin on the strawberry flavor.

“Strawberry is a natural addition to the Cruzan portfolio, mainly because our fans have endorsed it as the next flavor of choice,” said Kim Washington, Senior Director of Rums and Vodkas at Beam Global. “It’s the number one flavor ordered by consumers in rum drinks, and since May is National Strawberry Month, the timing of this addition is perfect.”

The unique pairing of strawberry and ginger is the type of innovation people have grown to expect from Cruzan, which pioneered the flavored rum category. The Cruzan Strawberry recipe is handcrafted by the Nelthropp family, who has been making rum on the island of St. Croix for generations.

Tasting Notes and Aroma

  • Taste – Ripe, wild strawberry coupled with subtle ginger root
  • Aroma – Fresh and juicy strawberry
  • Finish – Smooth with a light spiced ginger finish

How to Enjoy Cruzan Strawberry

Cruzan Strawberry enhances classic rum cocktails such as the Mojito, Skinny Mojito, Daiquiri, Cuba Libre, and Rum Runner

Strawberry is the 11th flavor in Cruzan’s portfolio of flavored spirits. Like all Cruzan rum, quality is a main differentiator. Cruzan contains all-natural flavors, and the five-column distillation process removes unwanted impurities; the result is a cleaner spirit with some of the lowest levels of fusel oils. Cruzan is named for the people of St. Croix and is distilled at an historic estate that started producing sugar and molasses in 1760.

“This is an exciting new addition to the Cruzan family; one that truly embodies the relaxed vibe of the islands,” said Gary Nelthropp, Cruzan Rum’s Master Distiller. “We developed the Strawberry recipe with classic cocktails in mind—the ginger gives this spirit a subtle, spicy finish, so it breathes some new life into favorite summer drinks.”

Cruzan Strawberry Recipes

CRUZAN® STRAWBERRY GINGER DAIQUIRI

2 parts Cruzan® Strawberry Rum

1.5 parts fresh lime juice

1.5 parts simple syrup

Fill mixing glass with ¾ ice. Add all ingredients and shake for 5 sec. Pour into chilled martini glass. Garnish with a lime wedge.

CRUZAN® MOJITO WITH A TWIST 2 parts Cruzan® Strawberry Rum 2 tsp. sugar 3-4 mint leaves

Juice of half a lime

Club soda

Muddle sugar, mint, lime juice, and a splash of club soda together in a tall glass. Add rum and garnish with a strawberry.

Pricing and Availability

Cruzan Strawberry is currently available nationwide at a suggested retail price of $15.99.

In addition to Cruzan Strawberry, the Cruzan portfolio also consists of 10 other flavored rums, as well as Cruzan® 9 Spiced Rum, Cruzan® Aged Light Rum, Cruzan® Aged Dark Rum, Cruzan® Single Barrel Estate Rum, and Cruzan® Black Strap Rum. For more information about Cruzan Rum, and for additional cocktail recipes created with the full line of rums, visit www.facebook.com/CruzanRum or www.cruzanrum.com.

ABOUT BEAM INC.:

Beam is one of the world’s largest premium spirits companies, encompassing a portfolio of nearly 100 brands (including 10 of the world’s top-100 premium spirits brands), more than a dozen global operating and commercial facilities and 3,200 employees worldwide. Consumers from all corners of the globe call for our brands, including Jim Beam® Bourbon, Sauza® Tequila, Canadian Club® Whisky, Courvoisier® Cognac, Teacher's® Scotch Whisky, Maker's Mark® Bourbon, Laphroaig® Scotch Whisky, Cruzan® Rum, Hornitos ™ Tequila, EFFEN® Vodka, Larios® Gin, Whisky DYC®, DeKuyper® Cordials, Knob Creek® Bourbon and Skinnygirl® Cocktails. Growth through innovation is a key strategy at Beam Global, with Red Stag by Jim Beam® Bourbon, Cruzan® 9 Spiced Rum, Maker’s 46™ Bourbon and Courvoisier® 12 Cognac and Courvoisier® 21 Cognac all being launched as new products over the past two years. Beam is part of Fortune Brands, Inc. (NYSE:FO), a leading consumer brands company.

For more information on Beam Global, its brands, and its commitment to social responsibility, visit www.beamglobal.com and www.drinksmart.com.