The collection features a distinctive and opulent packaging design inspired by the journeys of the French conqueror, a figure intrinsically linked to Courvoisier’s rich, pioneering heritage.Download
October, Beam Inc is launching an exclusive travel retail range from Courvoisier entitled Le Voyage de Napoleon, a collection of the brand’s renowned VS, VSOP and XO cognacs presented in new, luxurious packaging that highlights the quality, heritage and craftsmanship of the range.
Designed to appeal to modern, discerning consumers whilst tapping into the growing trend towards luxury products, the new range provides an exclusive offering and a perfect gifting solution for today’s travellers.
Available from early 2013, Courvoisier Le Voyage de Napoleon has been inspired by one of the most famous travellers in history. The collection features a distinctive and opulent packaging design inspired by the journeys of the French conqueror, a figure intrinsically linked to Courvoisier’s rich, pioneering heritage. It celebrates the star that Napoleon called upon for luck at the start of each battle, a symbol which later became central to the design of the Légion d’Honneur, the French military order established by Napoleon.
Beam’s international marketing manager EMEA, Nina Knezevic says: “We are confident that Courvoisier Le Voyage de Napoleon will appeal to the world’s discerning drinkers as it offers Courvoisier loyalists a unique set of our key expressions across the price range, exclusive to this market.”
Beam’s EMEA travel retail business manager, Antony Kime says: “Travel retail is a unique and important channel for Courvoisier and provides a great platform to showcase the brand to a global audience. Many travel retail customers look for premium brands with a point of difference to those found in domestic markets as they make the perfect luxury gift, so it is essential that we cater for this demand.”
Courvoisier has been passionately handcrafting the finest cognac since the reign of Napoleon more than 200 years ago and encapsulates this rich heritage and expertise with a world-class luxury spirit. Courvoisier is the only cognac house in the world to be awarded The Prestige de la France – the highest accolade for quality in France.
Legend has it that Napoleon held Courvoisier in such high regard that he chose it as one of his luxury items when sent into exile. Since then, the title ‘The Cognac of Napoleon’ has proudly adorned each bottle to this day.
The new Le Voyage de Napoleon collection will be showcased at TFWA Cannes on 22-26 October 2012 at the Maxxium Travel Retail stand, Green Village M53.
About Beam Inc.
As one of the world’s leading premium spirits companies, Beam is Crafting the Spirits that Stir the World. Consumers from all corners of the globe call for the company’s brands, including Jim Beam Bourbon, Maker's Mark Bourbon, Sauza Tequila, Pinnacle Vodka, Canadian Club Whisky, Courvoisier Cognac, Teacher's Scotch Whisky, Kilbeggan Irish Whiskey, Laphroaig Scotch Whisky, Cruzan Rum, Hornitos Tequila, Knob Creek Bourbon, EFFEN Vodka, Pucker Flavored Vodka, Larios Gin, and Whisky DYC. Beam is focused on delivering superior performance with its unique combination of scale with agility and a strategy of Creating Famous Brands, Building Winning Markets and Fueling Our Growth. Beam and its 3,200 passionate associates worldwide generated 2011 sales of $2.8 billion, volume of 34 million 9-liter cases and some of the industry’s fastest growing innovations. Headquartered in Deerfield, Illinois, Beam is traded on the New York Stock Exchange under the ticker symbol BEAM and is included in the S&P 500 Index and the MSCI World Index. For more information on Beam, its brands, and its commitment to social responsibility, please visit www.beamglobal.com and www.drinksmart.com.
Maxxium Travel Retail (MTR) is the joint venture between two of the most highly regarded names in the industry - Beam Inc and The Edrington Group. It manages premium brands from both companies’ portfolios, plus a number of third party brands. MTR is responsible for the marketing and distribution of the shareholders´ brands in most of European travel retail. The portfolio places it as one of the three leading spirits distributors in Duty Free and Travel Retail in Europe.