September 07, 2011
Skinnygirl Margarita meets the highest quality standards. As Bethenny says, “I wouldn’t sell anything that I don’t drink myself.”
In today’s litigious society, nothing is surprising. The litigation filed in relation to the labeling of Skinnygirl Margarita is frivolous. We will defend our case vigorously, and we are fully confident we will prevail.
Our focus is continuing to build the fast-growing Skinnygirl cocktails brand and to bring new innovations to consumers looking for delicious, low-calorie ready-to-serve cocktails. Skinnygirl is made with natural ingredients. The margarita product formulation includes a minuscule amount of a widely used FDA-approved ingredient that protects quality and is found on virtually every aisle of the supermarket in popular brands of beverages, food and everyday items.
Together we routinely review the marketing, innovation and packaging of the Skinnygirl cocktails line. Among our recent joint decisions was to introduce consistent labeling across the expanding Skinnygirl cocktails platform. While the current margarita label is consistent with U.S. federal regulations, modifying the language on the margarita label to say ‘Natural Flavor’ will align the labeling with the more recently introduced Skinnygirl Sangria. This has been in the works for weeks and should appear in the coming months.
ABOUT BEAM INC.:
Beam is one of the world’s largest premium spirits companies, encompassing a portfolio of nearly 100 brands (including 10 of the world’s top-100 premium spirits brands), more than a dozen global operating and commercial facilities and 3,200 employees worldwide. Consumers from all corners of the globe call for our brands, including Jim Beam® Bourbon, Sauza® Tequila, Canadian Club® Whisky, Courvoisier® Cognac, Teacher's® Scotch Whisky, Maker's Mark® Bourbon, Laphroaig® Scotch Whisky, Cruzan® Rum, Hornitos ™ Tequila, EFFEN® Vodka, Larios® Gin, Whisky DYC®, DeKuyper® Cordials, Knob Creek® Bourbon and Skinnygirl® Cocktails. Growth through innovation is a key strategy at Beam Global, with Red Stag by Jim Beam® Bourbon, Cruzan® 9 Spiced Rum, Maker’s 46™ Bourbon and Courvoisier® 12 Cognac and Courvoisier® 21 Cognac all being launched as new products over the past two years. Beam is part of Fortune Brands, Inc. (NYSE:FO), a leading consumer brands company.