Deerfield, Illinois, October 12 – Beam Suntory Inc. today announced an investment in Bartesian, the creator of innovative at-home cocktail technology to be launched in 2017. The Bartesian at-home cocktail machine creates premium cocktails on demand, combining spirits with pre-mixed cocktail ingredient capsules to deliver consistently great cocktails with ease.
Beam Suntory is the platform’s exclusive spirits partner, and Bartesian’s cocktail ingredients capsules will feature numerous Beam Suntory brands.
“Bartesian’s innovative technology and Beam Suntory’s brands are a great combination,” said Steve Fechheimer, Chief Strategy Officer at Beam Suntory. “At-home cocktailing is a multi-billion dollar market, and we’ve been exploring innovation in this space for quite some time. Making great tasting cocktails yourself can take time, experience and often a lot of ingredients. We believe Bartesian will make it easier than ever for consumers to make their favorite cocktails perfectly every time. We see the Bartesian solution as unique and superior to other products in the marketplace, and we look forward to supporting them on the path to commercialization in 2017.”
“As cocktail culture continues to grow and evolve, Bartesian is leading the way to simplify the craft, without sacrificing taste or shared experience,” said Ryan Close, Co-Founder of Bartesian. “Beam Suntory shares our love of premium cocktails and our passion for delivering excellence to the consumer. We’re fortunate to have such strong brands represent our products and look forward to disrupting the cocktail industry with Beam Suntory as our strategic partner.”
The value of Beam Suntory’s investment in Ontario, Canada-based Bartesian was not disclosed.
About Beam Suntory Inc.
As the world’s third largest premium spirits company, Beam Suntory is Crafting the Spirits Brands that Stir the World. Consumers from all corners of the globe call for the company’s brands, including the iconic Jim Beam and Maker’s Mark bourbon brands and Suntory whisky Kakubin, as well as world renowned premium brands including Knob Creek bourbon, Yamazaki, Hakushu and Hibiki Japanese whiskies, Teacher’s, Laphroaig, and Bowmore Scotch whiskies, Canadian Club whisky, Courvoisier cognac, Sauza tequila, Pinnacle vodka, and Midori liqueur.
Beam Suntory was created in 2014 by combining the world leader in bourbon and the pioneer in Japanese whisky to form a new company with a deep heritage, passion for quality, innovative spirit and commitment to Growing for Good. Headquartered in Deerfield, Illinois, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan. For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit www.beamsuntory.com and www.drinksmart.com.
Bartesian allows you to enjoy professional cocktails at a push of a button. Select your favorite drink, insert the recyclable capsule, and let Bartesian mix a premium cocktail...perfect, every time. Bartesian - the evolution of happy hour. www.bartesian.com
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