Beam Suntory Launches New DrinkSmart.Com Global Platform

Redesigned website features educational materials and interactive components to support responsible choices about alcohol

Beam Suntory Launches New DrinkSmart.Com Global Platform

Deerfield, Ill. (July 27, 2016) – Today, Beam Suntory, the world’s third-largest premium spirits company, supports its core commitment to responsible consumption with the global relaunch of DrinkSmart.com, its proprietary program for educating consumers about alcohol.

Redesigned as a dynamic and shareable experience in seven languages, DrinkSmart.com communicates with legal-purchase age consumers about making informed, responsible choices, whether that’s how to host their next party, plan a night out on the town, or not drink at all. It also reflects Beam Suntory’s progress against the global Producers Commitments to address alcohol misuse, as a founding member of the International Alliance for Responsible Drinking. 

“As an industry leader, we can lead by example to influence attitudes, change behaviors and promote responsible drinking,” said Matt Shattock, Chairman and CEO, Beam Suntory. “The global relaunch of DrinkSmart.com is just one important part of Beam Suntory’s dedication to responsible consumption, which includes many highly effective programs, including our leadership in establishing DWI Courts in the United States, partnerships that combat underage consumption, such as Drinkwise Australia, and so many more.” 

The DrinkSmart.com platform provides globally relevant content, broken out in three main sections: 

  • “My Choices” helps consumers get the facts about how alcohol affects their body, and how to make smart decisions when choosing to drink. Here, users can also make a personalized, interactive and shareable plan for their next night with friends, whether it’s drinks after work, a night on a town, or a party at home. Prompts encourage users to make smart choices while mapping their evening and helping everyone get home safely. 
  • “My Circles” describes the affect consumers have on their personal networks: friends, family, and their communities. This includes tips for leading by example, starting tough conversations, and global resources for helping someone in need.
  • "Our Commitments” demonstrates Beam Suntory’s global efforts to address alcohol misuse. As a world leader in premium spirits, Beam Suntory invests in initiatives with measurable impacts in the key areas of tackling underage drinking, responsible marketing, reducing drunk driving, providing consumer information and responsible innovation, and enlisting retailer support.

DrinkSmart.com will be promoted through all Beam Suntory marketing efforts and the web address will be featured on all brand packaging, including the new Jim Beam portfolio packaging currently hitting shelves worldwide.  

About Beam Suntory Inc.

As the world’s third largest premium spirits company, Beam Suntory is Crafting the Spirits Brands that Stir the World.  Consumers from all corners of the globe call for the company’s brands, including the iconic Jim Beam and Maker’s Mark bourbon brands and Suntory whisky Kakubin, as well as world renowned premium brands including Knob Creek bourbon, Yamazaki, Hakushu and Hibiki Japanese whiskies, Teacher’s, Laphroaig, and Bowmore Scotch whiskies, Canadian Club whisky, Courvoisier cognac, Sauza tequila, Pinnacle vodka, and Midori liqueur.  

Beam Suntory was created in 2014 by combining the world leader in bourbon and the pioneer in Japanese whisky to form a new company with a deep heritage, passion for quality, innovative spirit and commitment to Growing for Good.  Headquartered in Deerfield, Illinois, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan.  For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit www.beamsuntory.com and www.drinksmart.com.

©2016 Beam Suntory Inc. Deerfield, IL

All trademarks are the property of their respective owner.

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