Beam Suntory launches Roku Japanese gin in select European and Asian markets

Meaning ‘six’ in Japanese, Roku incorporates six traditional Japanese botanicals which are infused, distilled and blended by the Japanese artisans of Suntory Spirits in Osaka, Japan.

Beam Suntory launches Roku Japanese gin in select European and Asian markets

31st July 2017 - Beam Suntory, the world’s third largest premium spirits company, today announces the international launch of Roku – the first premium Japanese craft gin in its portfolio. Roku is currently available in Japan, and will now be available from September 2017 in Germany, Taiwan, and South East Asian markets in a 700ml bottle at 43% ABV, with a recommended retail price of €25*. A special Select Edition will also be available in global travel retail from September 2017. 

Meaning ‘six’ in Japanese, Roku incorporates six traditional Japanese botanicals which are infused, distilled and blended by the Japanese artisans of Suntory Spirits in Osaka, Japan. With history dating back to 1899, Suntory has earned its reputation as one of Japan’s most awarded spirits producers, mastering the skill of making gin since 1936. 

This unique liquid was born out of a vision to create a truly authentic Japanese product to meet demand for a crafted, premium gin with a distinctive and balanced flavour. With the addition of Roku to its portfolio, Beam Suntory now boasts a differentiated and unique gin offering, spanning the standard, premium, and super premium segments of the category – with Larios, Roku, and Sipsmith respectively. 

Jeanette Edwards, Beam Suntory International Brand Director, comments: 

“We are very excited and honoured to bring Roku Japanese gin to global markets and a special Select Edition to global travel retail. We are confident that Roku will become the definitive Japanese craft gin in the global premium gin category, which has enjoyed significant growth in recent years.” 

Roku is carefully crafted by Japanese artisans with skillful precision and meticulous attention to detail to create a perfectly balanced gin. Roku’s flavour profile is achieved by balancing six unique Japanese botanicals with eight traditional gin botanicals*. The six Japanese botanicals – Sakura flower, Sakura leaf, Yuzu peel, Sencha tea, Gyokuro tea and Sansho pepper – are harvested in accordance with ‘shun’, the tradition of enjoying each ingredient at its best by only harvesting at its peak of flavour and perfection. 

The special Select Edition for global travel retail will feature a more prominent top note of Sakura, resulting in a bright and floral flavour profile. 

In a process unique to Roku, the six Japanese botanicals are distilled using a selection of different pot stills, each chosen to ensure the best flavour is extracted from each botanical. The result is a complex yet harmonious gin with a smooth and silky texture. 

Meticulous attention to detail – the signature of Japanese craftsmanship – also extends to the bottle. Roku’s bottle is cast in a hexagonal shape, representing each Japanese botanical, and is finished with delicate embossing. The Japanese kanji symbol for six is printed on the label, which is made of traditional washi paper and finished with subtle 

touches of gold. The Select Edition bottling, exclusive to global travel retail will feature an embellished label showcasing Sakura flowers, to reflect the more prominent Sakura flavour.

Roku can be enjoyed on the rocks or in a Japanese Gin & Tonic. Prepared with extra care, the Japanese Gin & Tonic is served with ice and slices of ginger to complement the refreshing and citrus top notes of yuzu. More than a simple gin & tonic, the Japanese Gin & Tonic reflects the spirit of Japanese hospitality, Omotenashi, and is a refreshing ritual to be enjoyed with friends. 

NOTES TO EDITORS: 

* Eight traditional gin botanicals are combined with the six Japanese botanicals to create Roku: juniper berry, coriander seeds, angelica root, angelica seed, cardamom seed, cinnamon, bitter orange peel and lemon peel. 

* Exact prices may differ by market, based on local tax 

Roku 

RRP: €25*

Nose 
Cherry blossom and green tea provide a sweet and floral aroma. 

Taste 
Complex, multi-layered, yet harmonious flavour of various botanicals. Traditional gin taste in the base, plus characteristic Japanese botanical notes including yuzu (Japanese citrus fruit) as the top note. Smooth and silky texture. 

Finish 
The crisp Japanese Sansho pepper brings a little spiciness to the finish. 

Roku Select Edition | Global Travel Retail 

RRP: €27.50 

Nose 
Cherry blossom and green tea provide a sweet and floral aroma. 

Taste 
Complex, multi-layered, yet harmonious flavour of various botanicals. Traditional gin taste in the base, plus characteristic Japanese botanical notes including Sakura as the top note. Smooth and silky texture. 

Finish 
The crisp Japanese Sansho pepper brings a little spiciness to the finish. 

About Beam Suntory Inc. 

As the world’s third largest premium spirits company, Beam Suntory is Crafting the Spirits Brands that Stir the World. Consumers from all corners of the globe call for the company’s brands, including the iconic Jim Beam and Maker’s Mark bourbon brands and Suntory whisky Kakubin, as well as world renowned premium brands including Knob Creek bourbon, Yamazaki, Hakushu and Hibiki Japanese whiskies, Teacher’s, Laphroaig, and Bowmore Scotch whiskies, Canadian Club whisky, Courvoisier cognac, Hornitos and Sauza tequila, EFFEN and Pinnacle vodka, Sipsmith gin, and Midori liqueur. 

Beam Suntory was created in 2014 by combining the world leader in bourbon and the pioneer in Japanese whisky to form a new company with a deep heritage, passion for quality, innovative spirit and commitment to Growing for Good. Headquartered in Chicago, Illinois, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan. For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit www.beamsuntory.com and www.drinksmart.com