Beam Inc & Stock Spirits Group Announce New Route to Market Partnership in Poland

Beam, Stock Spirits Group to Focus on Accelerated Growth within the Country

Beam Inc & Stock Spirits Group Announce New Route to Market Partnership in Poland

Madrid, Spain, and High Wycombe, UK, August 28, 2013 – Beam Inc. [NYSE:BEAM], a leading global premium spirits company, and Stock Spirits Group (SSG), Central  and Eastern Europe’s leading branded spirits and liqueurs business, today have announced an agreement for the distribution of the Beam portfolio of brands in Poland.  This agreement is effective September, 2013.

As part of the agreement, Stock Spirits Group will be the exclusive distributor of Beam’s entire portfolio of brands, including Jim Beam® Bourbon, Red Stag by Jim Beam®, Maker’s Mark® Bourbon Whisky, Sauza® Tequila and Teacher’s® Scotch Whiskey, among others, throughout Poland.  

“Poland is one of the most attractive emerging markets in Europe, with strong double-digit growth for premium Western spirits, particularly for whiskey,” said Albert Baladi, President of EMEA for Beam Inc. “Poland is therefore a key focus market for Jim Beam, the world’s number one Bourbon, and for the rest of our portfolio.”  

Baladi continued, “We are pleased to team up in Poland with Stock Spirits Group. With their market leadership and premium branded spirits portfolio, Stock Spirits Group is a perfect fit for our brands as we look to drive further growth in this attractive emerging market, giving our brands strategic focus and enhanced distribution.” 

Chris Heath, CEO of Stock Spirits Group, commented, “We are very pleased that a highly respected business like Beam recognises the strength of our distribution platform in Poland, and we are delighted to be working in our largest market with more premium and fast growing brands. This will complement our existing strong portfolio, and enable us to offer an even better range of premium products to our customers.”

Beam will work closely with its previous distributor partner for Poland, CEDC, to ensure a seamless transition for the business and customers in the market. Beam would like to thank CEDC management and their brand team for a long-lasting partnership and professional stewardship of its brands.

About Beam Inc.

As one of the world’s leading premium spirits companies, Beam is Crafting the Spirits that Stir the World.  Consumers from all corners of the globe call for the company’s brands, including Jim Beam Bourbon, Maker's Mark Bourbon, Sauza Tequila, Pinnacle Vodka, Canadian Club Whisky, Courvoisier Cognac, Teacher's Scotch Whisky, Skinnygirl Cocktails, Cruzan Rum, Hornitos Tequila, Knob Creek Bourbon, Laphroaig Scotch Whisky, Kilbeggan Irish Whiskey, Larios Gin, Whisky DYC and DeKuyper Cordials.  Beam is focused on delivering superior performance with its unique combination of scale with agility and a strategy of Creating Famous Brands, Building Winning Markets and Fueling Our Growth. Beam and its 3,400 passionate associates worldwide generated 2012 sales of $2.5 billion (excluding excise taxes), volume of 38 million 9-liter equivalent cases and some of the industry’s fastest growing innovations.  

Headquartered in Deerfield, Illinois, Beam is traded on the New York Stock Exchange under the ticker symbol BEAM and is included in the S&P 500 Index and the MSCI World Index.  For more information on Beam, its brands, and its commitment to social responsibility, please visit www.beamglobal.com and www.drinksmart.com.

About Stock Spirits Group

Stock Spirits Group, Central and Eastern Europe’s leading branded spirits and liqueurs business, offers a modern premium branded spirits portfolio, rooted in local and regional heritage. With core operations in Poland, the Czech Republic, Slovakia, Italy, Croatia and Bosnia & Herzegovina, Stock also exports to more than 40 other countries worldwide. Global sales volumes currently total over 140 million litres per year.

Stock holds the market leadership positions in spirits in both Poland and the Czech Republic, where it has invested in state of the art production facilities, and is one of the top vodka producers globally. This includes having the number one leading vodka brands in Poland, Italy and the Czech Republic. Core Stock brands include products made to long-established recipes such as Stock brandy, Fernet Stock bitters and Limonce, as well as more recent creations like Stock Prestige and Czysta de Luxe vodkas.

Stock was created through the integration of Eckes & Stock and Polmos Lublin in 2008 and is backed by Oaktree Capital.

Stock supports and is active in the promotion of responsible and moderate drinking. For further information please visit: www.stockspiritsgroup.com.