Deerfield, Ill. (November 14, 2016) – Basil Hayden’s® Bourbon, a distinctive, super-premium bourbon known for its trademark spicy finish, today announced the launch of its exclusive “Sipping Companions” Collection, just in time for the 2016 holiday season.
Dedicated to quality, craftsmanship and the belief that bourbon is best when shared, Basil Hayden’s has partnered with artisans around the country to create the Sipping Companions Collection, which includes six curated, thoughtfully designed items that enhance the experience of sipping bourbon among friends and family. Each item, available in extremely limited quantities, has been handcrafted by an artisan who shares Basil Hayden’s passion for quality and superior attention to detail, and will be made available for purchase in time for the holidays.
“A surprising amount of time and care goes into crafting each bottle of Basil Hayden’s Bourbon, from the distinctive liquid made with twice as much rye as traditional bourbons, to the hand-applied parchment bib and copper belt,” said Ivan Hidalgo, Director of Small Batch Bourbons at Beam Suntory. “We’re thrilled to work with a special group of artisans who share our values to offer fans this unique collection. From a bar cart that fits perfectly into any urban setting to a whiskey wheel that makes serving a round of drinks easier than ever, each Sipping Companion makes sharing a glass of bourbon that much more enjoyable this holiday season.”
Basil Hayden’s partnered with artisans in six cities across the United States to create each Sipping Companion item*, including:
Greta de Parry (Chicago, Ill.), The After Five Bar Cart ($400)
The After Five Bar Cart provides the perfect perch for an evening’s entertaining wares. With space for glassware and a bottle of Basil Hayden’s Bourbon to be stored below, the top shelf separates to create a handy tray for serving whiskey drinks to guests. Quantity available: 10
Railcar Fine Goods (Los Angeles, Calif.), The Sidekick Blanket & Holster ($250)
The Sidekick Blanket & Holster neatly packs two essentials for an afternoon or evening outdoors – be it at the park, a concert or the beach. The blanket is made using hand-chosen fabrics and a century-old stitch style, and it cleverly rolls into a set of leather carrying straps. There’s even space for a bottle of Basil Hayden’s Bourbon to hitch a ride in its purpose-built holster. Quantity available: 25
Slow North (Austin, Texas), The Barman’s Candle Set ($75)
The Barman’s Candle Set serves as a pleasing accompaniment to a relaxing evening of bourbon sipping. The candles fill the room with scents that echo the nose and profile of Basil Hayden’s Bourbon including citrus, spice and oak. A simple way to deepen the appreciation while sipping. Quantity available: 100
Stanley & Sons Apron & Bag Supply Co. (New York, N.Y.), The Generous Traveler ($349)
The Generous Traveler is a canvas and leather weekender bag designed to hold all the components of a great weekend getaway with friends: clothes, personal items and of course, Basil Hayden’s Bourbon. Quantity available: 50
Paper Plates Press (Denver, Colo.), The Warm Reception Coaster Set ($40)
The Warm Reception Coaster Set sets the tone for an evening of sharing bourbon with friends. Eight wooden coasters are letterpressed with expressions inspired by the generous, hospitable spirit of Basil Hayden’s Bourbon. Quantity available: 100
Reclamation Etchworks (San Francisco, Calif.), The Whiskey Wheel ($469)
The Whiskey Wheel brings new meaning to pouring a round. Featuring a revolving tray of six rocks glasses encircling a fitting home for a bottle of Basil Hayden’s Bourbon, the beautiful display affords a theatric serve and harkens back to a golden era of home entertainment. Quantity available: 15
Basil Hayden’s limited-edition Sipping Companions collection will be exclusively sold through the Basil Hayden's Bourbon Holiday Shop on Huckberry.com, an online retailer devoted to curating products that inspire active, adventurous and stylish lives. Items will become available for purchase on a rolling basis beginning today through December 25, 2016.
Consumers who order a Sipping Companion will also receive a promotional code for use on Reserve Bar to receive free shipping on their purchase of a bottle of Basil Hayden’s Bourbon to enjoy this holiday season.
*A bottle of Basil Hayden’s Bourbon is not included with any purchase of the Sipping Companion items.
About Basil Hayden’s® Bourbon
Basil Hayden’s® Bourbon is known for standing out in the crowd. The distinctive flavor was originally inspired by the legend of a family recipe said to date back to 1796 when Master Distiller Basil Hayden Sr. broke ‘the rules’ and went off-the-beaten-path mixing the spiciness of rye with the smoothness of corn to create a light-bodied, mixable and smooth bourbon. Today, Basil Hayden’s® Bourbon is crafting its own story by providing bourbon drinkers with a sipping experience to be shared with friends and family. For more information on Basil Hayden’s, please visit www.basilhaydens.com.
Huckberry® is an online retailer devoted to curating products that inspire active, adventurous, and stylish lives through exclusive sales, original story-telling, and unique experiences for its members.
About Beam Suntory Inc.
As the world’s third largest premium spirits company, Beam Suntory is Crafting the Spirits Brands that Stir the World. Consumers from all corners of the globe call for the company’s brands, including the iconic Jim Beam and Maker’s Mark bourbon brands and Suntory whisky Kakubin, as well as world renowned premium brands including Knob Creek bourbon, Yamazaki, Hakushu and Hibiki Japanese whiskies, Teacher’s, Laphroaig, and Bowmore Scotch whiskies, Canadian Club whisky, Courvoisier cognac, Sauza tequila, Pinnacle vodka, and Midori liqueur.
Beam Suntory was created in 2014 by combining the world leader in bourbon and the pioneer in Japanese whisky to form a new company with a deep heritage, passion for quality, innovative spirit and commitment to Growing for Good. Headquartered in Deerfield, Illinois, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan. For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit www.beamsuntory.com and www.drinksmart.com.
Basil Hayden’s® Kentucky Straight Bourbon Whiskey, 40% Alc./Vol. ©2016 Kentucky Springs Distilling Co., Clermont, KY.
All trademarks are the property of their respective owners