ARTIST COLLECTIVE FOSTERS COMMUNITY, ACCESS TO SPACE AND EXPOSURE FOR BRIGHT TALENT

The Courvoisier Collective aims to integrate the local art community by bringing it back to the streets.

ARTIST COLLECTIVE FOSTERS COMMUNITY, ACCESS TO SPACE AND EXPOSURE FOR BRIGHT TALENT

Toronto, ON – June 6, 2011 – The Courvoisier brand announces the latest stage of its 'Revolutionary Spirit' campaign with the introduction of the Courvoisier Collective. Beginning June 6, 2011, Courvoisier will be accepting art submissions at CourvoisierCollective.com, with the purpose of reinventing the revolutionary power of art together with the local art community.

Courvoisier is seeking artistic submissions from inspired artists intrigued by the unique opportunity to showcase their work around the city of Toronto. The three winning entries will be determined by an esteemed panel of representatives from the art community and will appear on high-traffic urban billboards and PATH posters. All submissions will also be eligible for the Gallery Award call, where selected works, chosen by online votes and the judging panel, will be exhibited at Gallery 1313, a well-known art hub located at 1313 Queen West in downtown Toronto from August 10-September 4, 2011.

“We are excited to create an artist network that not only celebrates the local art scene, but also brings the art community together by supporting the need for space and exposure of local talent,” said Nina Kneževi?, Courvoisier Canada Brand Manager. “Courvoisier is a brand known for its ‘Revolutionary Spirit’ and we aim to inspire and support like-minded individuals that are keen to embrace and discover what is next. The brand has always revolutionized the art of making cognac and it supports every community that embraces revolutionary thinking in their own profession.”

The Courvoisier Collective will provide local artists with space to display their art, while connecting the art community and creating exposure for the best and brightest local talents.

Key Dates:

  • June 6, 2011 - Art submission period begins for ‘Billboard showcase’ and ‘Gallery Award’. Art submitted through CourvoisierCollective.com
  • July 8, 2011 – Deadline for submissions in order to be considered for ‘Billboard showcase’ and prizing
  • July 15, 2011 – Deadline for ‘Gallery Award’ submission showcase at Gallery 1313. Selection is based on public and judging committee votes
  • Aug 5, 2011 – Final day for public to cast votes on ‘Gallery Award’ submissions
  • Aug 5-8, 2011 – ‘Gallery Award’ winners selected for display at Gallery 1313
  • Aug 10, 2011 – Gallery Opening Event
  • Aug 11 – Sept 4, 2011 – ‘Gallery Awarded’ Exhibition at Gallery 1313

ABOUT BEAM INC.:

Beam is one of the world’s largest premium spirits companies, encompassing a portfolio of nearly 100 brands (including 10 of the world’s top-100 premium spirits brands), more than a dozen global operating and commercial facilities and 3,200 employees worldwide. Consumers from all corners of the globe call for our brands, including Jim Beam® Bourbon, Sauza® Tequila, Canadian Club® Whisky, Courvoisier® Cognac, Teacher's® Scotch Whisky, Maker's Mark® Bourbon, Laphroaig® Scotch Whisky, Cruzan® Rum, Hornitos ™ Tequila, EFFEN® Vodka, Larios® Gin, Whisky DYC®, DeKuyper® Cordials, Knob Creek® Bourbon and Skinnygirl® Cocktails. Growth through innovation is a key strategy at Beam Global, with Red Stag by Jim Beam® Bourbon, Cruzan® 9 Spiced Rum, Maker’s 46™ Bourbon and Courvoisier® 12 Cognac and Courvoisier® 21 Cognac all being launched as new products over the past two years. Beam is part of Fortune Brands, Inc. (NYSE:FO), a leading consumer brands company.

For more information on Beam Global, its brands, and its commitment to social responsibility, visit www.beamglobal.com and www.drinksmart.com.