Toronto, ON (May 12, 2011) - Starting this June, in time for Father’s Day, Canadian whisky lovers in Alberta, British Columbia, Ontario, Manitoba and Saskatchewan are in for a rare and special treat. Calgary, Alberta-based Alberta Distillers Ltd., the producer of Alberta Premium®, will release a limited amount of its rare Alberta Premium 30 Year Old Limited Edition® – a must-have addition to any whisky lovers’ collection.
What makes this a unique whisky is both its age and limited availability. Developed by Alberta Distillers Ltd., owned by Beam Global Spirits, Alberta Premium 30 Year Old Limited Edition has been aged for 26 years in charred oak casks until its smooth and unique taste emerged, decanted and then casked again for four more years.
According to Rob Tuer, Director of Operations at Alberta Distillers, whisky fans can expect Alberta Premium 30 Year Old Limited Edition to deliver a unique blend of wood, spice, chocolate and a hint of smoke. Tuer describes the rare liquid as having rich, full- bodied, extremely smooth and mellow taste with distinctive rye notes.
“Alberta Distillers is proud and excited to introduce this rare, top quality whisky to Canada,” says Tuer. “This small batch 30 Year Old Limited Edition is an exceptional opportunity for Alberta Premium lovers and whisky connoisseurs to enjoy.”
Whisky connoisseurs consider Alberta Premium a top quality rye whisky. It is heralded for its flavour, bouquet and value, and is one of the few 100 per cent rye whiskies still made in North America. Accolades for the brand are global.
In his 2011 edition, whisky expert Jim Murray, author of the Whisky Bible, calls Alberta Premium a “throbbing, pulsing rye on a variety of levels: full and juicy, dull and dusty, firm and flinty. Unique and unmistakable; the first whisky of my day – and it needs to be.” Alberta Premium has been awarded “Canadian Whisky of the Year” by Murray in his 2006, 2007, 2008, and 2009 Whisky Bibles. The 25 Year Old Limited Edition bottling won “Canadian Whisky of the Year” in the 2008 version. Alberta Premium also won the 2010 San Francisco World spirits competition Gold Medal.
Availability Alberta Premium 30 Year Old Limited Edition will be available in Ontario, British Columbia (in July), Alberta, Manitoba and Saskatchewan at a retail price of $49.95 / 750 mL bottle.
ABOUT BEAM INC.:
Beam is one of the world’s largest premium spirits companies, encompassing a portfolio of nearly 100 brands (including 10 of the world’s top-100 premium spirits brands), more than a dozen global operating and commercial facilities and 3,200 employees worldwide. Consumers from all corners of the globe call for our brands, including Jim Beam® Bourbon, Sauza® Tequila, Canadian Club® Whisky, Courvoisier® Cognac, Teacher's® Scotch Whisky, Maker's Mark® Bourbon, Laphroaig® Scotch Whisky, Cruzan® Rum, Hornitos ™ Tequila, EFFEN® Vodka, Larios® Gin, Whisky DYC®, DeKuyper® Cordials, Knob Creek® Bourbon and Skinnygirl® Cocktails. Growth through innovation is a key strategy at Beam Global, with Red Stag by Jim Beam® Bourbon, Cruzan® 9 Spiced Rum, Maker’s 46™ Bourbon and Courvoisier® 12 Cognac and Courvoisier® 21 Cognac all being launched as new products over the past two years. Beam is part of Fortune Brands, Inc. (NYSE:FO), a leading consumer brands company.